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Software · head to head

Affinity vs Capsule

Affinity logo

Affinity

Software

Relationship intelligence platform for professionals

From
$49/month
Rated
-
Capsule logo

Capsule

Software

Visual CRM for small teams

From
$19/month
Rated
-

The short version

  • Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • They diverge on capability: Affinity covers Intelligence engine, Capsule covers Task management.

Where they differ

Only the attributes on which Affinity and Capsule actually diverge.

Attributes where Affinity and Capsule differ
AttributeAffinityCapsule
Starting price$49/month$19/month
PlatformsWebWeb, Ios, Android
Founded20132008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase
  • SOC2

Only in Capsule

  • Task management
  • Email sync
  • Activity timeline
  • Slack
  • Zapier
  • Google Apps
  • Ios support
  • Android support

Both cover

  • Contact management
  • Deal tracking
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Capsule
  • Automatic capture of email and meeting activity into relationship recordsnot Capsule
  • Finding warm introductions through existing relationship networksnot Capsule
  • Investor relations and fundraising trackingnot Capsule
  • Portfolio company support and reportingnot Capsule

Capsule

  • Simple contact and pipeline CRM for a small teamnot Affinity
  • Tracking deals and follow-up tasksnot Affinity
  • Linking emails and notes to contact recordsnot Affinity
  • Multiple sales pipelines on the paid tiersnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Built specifically for private capital firms, so it is not a general purpose CRM
  • Pricing is not published and requires a demo

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Pricing, plan by plan

Affinity

$49/month
  • Pro$49/month
    • Contact management
    • Deal tracking
    • Intelligence
  • Enterprise$undefined/month
    • Everything in Pro
    • Advanced customization
    • Dedicated support

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Which should you pick?

Choose Affinity if

  • You need intelligence engine.
  • You also want relationship mapping.

Choose Capsule if

  • You need task management.
  • You work on Web, Ios, Android.
  • You also want email sync.

Questions people ask

Is Affinity or Capsule better?
Neither clearly leads. Affinity starts at $49/month and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Capsule?
Affinity starts at $49/month and Capsule at $19/month.
Does Affinity or Capsule run on more platforms?
Affinity runs on Web. Capsule runs on Web, Ios, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Capsule is typically brought in for.
What can Affinity do that Capsule cannot?
Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. Capsule covers Task management, Email sync, Activity timeline, Slack. Both handle Contact management, Deal tracking, GDPR, Cloud deployment.

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