Software · head to head
Affinity vs Capsule

Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- They diverge on capability: Affinity covers Intelligence engine, Capsule covers Task management.
Where they differ
Only the attributes on which Affinity and Capsule actually diverge.
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Gmail
- Outlook
- Crunchbase
- SOC2
Only in Capsule
- Task management
- Email sync
- Activity timeline
- Slack
- Zapier
- Google Apps
- Ios support
- Android support
Both cover
- Contact management
- Deal tracking
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Capsule
- Automatic capture of email and meeting activity into relationship recordsnot Capsule
- Finding warm introductions through existing relationship networksnot Capsule
- Investor relations and fundraising trackingnot Capsule
- Portfolio company support and reportingnot Capsule
Capsule
- Simple contact and pipeline CRM for a small teamnot Affinity
- Tracking deals and follow-up tasksnot Affinity
- Linking emails and notes to contact recordsnot Affinity
- Multiple sales pipelines on the paid tiersnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Capsule
- The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
- Per-user prices are not shown as figures on the pricing page, only as tier names
- Ultimate is quote-only
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Capsule
$19/month- Starter$19/month
- Contact management
- Task tracking
- Professional$39/month
- Everything in Starter
- Pipeline management
- Reporting
- Enterprise$99/month
- Everything in Professional
- Custom fields
- API access
Which should you pick?
Choose Capsule if
- You need task management.
- You work on Web, Ios, Android.
- You also want email sync.
Questions people ask
- Is Affinity or Capsule better?
- Neither clearly leads. Affinity starts at $49/month and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Capsule?
- Affinity starts at $49/month and Capsule at $19/month.
- Does Affinity or Capsule run on more platforms?
- Affinity runs on Web. Capsule runs on Web, Ios, Android.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Capsule is typically brought in for.
- What can Affinity do that Capsule cannot?
- Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. Capsule covers Task management, Email sync, Activity timeline, Slack. Both handle Contact management, Deal tracking, GDPR, Cloud deployment.
Related pages
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