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CRM · head to head

Affinity vs Capsule

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Capsule logo

Capsule

CRM

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • They diverge on capability: Affinity covers Intelligence engine, Capsule covers Task management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Capsule actually diverge.

Attributes where Affinity and Capsule differ
AttributeAffinityCapsule
Starting price$2000/year$19/month
PlatformsWebWeb, Ios, Android
Founded20132008

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Gmail
  • Outlook
  • LinkedIn
  • Crunchbase
  • SOC2

Only in Capsule

  • Task management
  • Email sync
  • Activity timeline
  • Slack
  • Zapier
  • Google Apps
  • Ios support
  • Android support

Both cover

  • Contact management
  • Deal tracking
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Capsule
  • Automatic capture of email and meeting activity into relationship recordsnot Capsule
  • Finding warm introductions through existing relationship networksnot Capsule
  • Investor relations and fundraising trackingnot Capsule
  • Portfolio company support and reportingnot Capsule

Capsule

  • Simple contact and pipeline CRM for a small teamnot Affinity
  • Tracking deals and follow-up tasksnot Affinity
  • Linking emails and notes to contact recordsnot Affinity
  • Multiple sales pipelines on the paid tiersnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Which should you pick?

Choose Affinity if

  • You need intelligence engine.
  • You also want relationship mapping.
Affinity review

Choose Capsule if

  • You need task management.
  • You work on Web, Ios, Android.
  • You also want email sync.
Capsule review

Questions people ask

Is Affinity or Capsule better?
Neither clearly leads. Affinity starts at $2000/year and Capsule at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Capsule?
Affinity starts at $2000/year and Capsule at $19/month.
Does Affinity or Capsule run on more platforms?
Affinity runs on Web. Capsule runs on Web, Ios, Android.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Capsule is typically brought in for.
What can Affinity do that Capsule cannot?
Affinity covers Intelligence engine, Relationship mapping, Integration aggregation, Gmail. Capsule covers Task management, Email sync, Activity timeline, Slack. Both handle Contact management, Deal tracking, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Capsule: How long is the free trial for Capsule CRM paid plans?

Capsule CRM offers a 14-day free trial with no credit card required. None of the paid plan features are limited during the trial period.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Capsule: What is the maximum number of contacts included in Capsule's free plan?

The free plan allows up to 250 contacts and supports a maximum of 2 users with 1 sales pipeline.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Capsule: Does Capsule CRM offer annual billing discounts?

Yes, when you choose annual billing instead of monthly, Capsule CRM offers up to 15% discount on your subscription.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
Capsule: Can I cancel my Capsule CRM account anytime or are there long-term commitments?

You can cancel your Capsule account at any time, and there are zero setup fees when opening an account.

Source
Capsule: Does Capsule CRM support importing data from spreadsheets or other tools?

Yes, Capsule CRM supports data migration from spreadsheets and select integrations like Xero and Zendesk.

Source
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