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CRM · head to head

Keap vs SugarCRM

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
SugarCRM logo

SugarCRM

CRM

Customer relationship software for your business

From
$59/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; SugarCRM every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • They diverge on capability: Keap covers Pipeline management, SugarCRM covers Sales pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and SugarCRM actually diverge.

Attributes where Keap and SugarCRM differ
AttributeKeapSugarCRM
Starting price$29/month$59/month
Founded20002004

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Pipeline management
  • Email marketing
  • Sales automation
  • Stripe
  • Google Ads
  • Facebook Ads
  • English language support

Only in SugarCRM

  • Sales pipeline
  • Lead management
  • Customer service
  • Mobile app
  • Salesforce
  • HubSpot
  • Microsoft 365
  • SOC2

Both cover

  • Contact management
  • Marketing automation
  • Reporting
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot SugarCRM
  • Marketing automationnot SugarCRM
  • Sales pipeline managementnot SugarCRM

SugarCRM

  • CRM for sales, marketing and service teamsnot Keap
  • Managing accounts, opportunities and customer history at mid market scalenot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

SugarCRM

  • Every plan carries a 15 user minimum, so the entry cost is 15 seats regardless of team size
  • At $59 per user on Standard that minimum makes the real floor $885 a month
  • All three tiers are billed annually with no monthly option
  • The vendor still directs buyers to sales for a package rather than treating the published rate as final

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

SugarCRM

$59/month
  • Standard$59/month
    • Accounts management
    • Lead tracking
    • Quotes
  • Advanced$85/month
    • Mail and calendar integration
    • Case management
    • Sugar Intelligence
  • Premier$135/month
    • Geo mapping
    • Enhanced storage 2x
    • LinkedIn connector

Which should you pick?

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose SugarCRM if

  • You need sales pipeline.
  • You work on Web, Ios, Android.
  • You also want lead management.
SugarCRM review

Questions people ask

Is Keap or SugarCRM better?
Neither clearly leads. Keap starts at $29/month and SugarCRM at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or SugarCRM?
Keap starts at $29/month and SugarCRM at $59/month.
Does Keap or SugarCRM run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what SugarCRM is typically brought in for.
What can Keap do that SugarCRM cannot?
Keap covers Pipeline management, Email marketing, Sales automation, Stripe. SugarCRM covers Sales pipeline, Lead management, Customer service, Mobile app. Both handle Contact management, Marketing automation, Reporting, Zapier.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
SugarCRM: How much does SugarCRM cost?

SugarCRM costs $59 per user per month for the Standard plan, $85 per month for Advanced, and $135 per month for Premier. All plans require annual billing and a 15-user minimum.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
SugarCRM: What is included in the Advanced plan?

The Advanced plan at $85 per user per month includes everything in Standard plus mail and calendar integration, case management, Sugar Intelligence, and Sugar Predict features.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
SugarCRM: What distinguishes the Premier plan?

The Premier plan costs $135 per user per month and adds geo mapping, 2x enhanced storage, LinkedIn connector integration, and enhanced support compared to the Advanced plan.

Source
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