Software · head to head
Capsule vs Keap
The short version
- Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Capsule covers Deal tracking, Keap covers Pipeline management.
Where they differ
Only the attributes on which Capsule and Keap actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Capsule
- Deal tracking
- Task management
- Email sync
- Activity timeline
- Google Apps
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
Both cover
- Contact management
- Slack
- Zapier
- GDPR
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Capsule
- Simple contact and pipeline CRM for a small teamnot Keap
- Tracking deals and follow-up tasksnot Keap
- Linking emails and notes to contact recordsnot Keap
- Multiple sales pipelines on the paid tiersnot Keap
Keap
- CRM with built in marketing automation for small businessesnot Capsule
- Managing contacts, pipelines and follow up campaigns in one systemnot Capsule
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Capsule
- The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
- Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
- Per-user prices are not shown as figures on the pricing page, only as tier names
- Ultimate is quote-only
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Capsule
$19/month- Starter$19/month
- Contact management
- Task tracking
- Professional$39/month
- Everything in Starter
- Pipeline management
- Reporting
- Enterprise$99/month
- Everything in Professional
- Custom fields
- API access
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Capsule if
- You need deal tracking.
- You work on Web, Ios, Android.
- You also want task management.
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Capsule or Keap better?
- Neither clearly leads. Capsule starts at $19/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Capsule or Keap?
- Capsule starts at $19/month and Keap at $29/month.
- Does Capsule or Keap run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Capsule best used for?
- Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Keap is typically brought in for.
- What can Capsule do that Keap cannot?
- Capsule covers Deal tracking, Task management, Email sync, Activity timeline. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, Slack, Zapier, GDPR.