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CRM · head to head

Capsule vs Keap

Capsule logo

Capsule

CRM

Visual CRM for small teams

From
$19/month
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Capsule the free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Capsule covers Deal tracking, Keap covers Pipeline management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capsule and Keap actually diverge.

Attributes where Capsule and Keap differ
AttributeCapsuleKeap
Starting price$19/month$29/month
Founded20082000

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule

  • Deal tracking
  • Task management
  • Email sync
  • Activity timeline
  • Google Apps

Only in Keap

  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Stripe
  • Google Ads
  • Facebook Ads

Both cover

  • Contact management
  • Slack
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Capsule

  • Simple contact and pipeline CRM for a small teamnot Keap
  • Tracking deals and follow-up tasksnot Keap
  • Linking emails and notes to contact recordsnot Keap
  • Multiple sales pipelines on the paid tiersnot Keap

Keap

  • Contact management and CRMnot Capsule
  • Marketing automationnot Capsule
  • Sales pipeline managementnot Capsule

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule

  • The free plan is capped at 2 users, 250 contacts, 5 custom fields and a single pipeline
  • Contact ceilings gate every tier, from 30,000 on Starter to 120,000 on Advanced
  • Per-user prices are not shown as figures on the pricing page, only as tier names
  • Ultimate is quote-only

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Capsule

$19/month
  • Starter$19/month
    • Contact management
    • Task tracking
  • Professional$39/month
    • Everything in Starter
    • Pipeline management
    • Reporting
  • Enterprise$99/month
    • Everything in Professional
    • Custom fields
    • API access

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Capsule if

  • You need deal tracking.
  • You work on Web, Ios, Android.
  • You also want task management.
Capsule review

Choose Keap if

  • You need pipeline management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Questions people ask

Is Capsule or Keap better?
Neither clearly leads. Capsule starts at $19/month and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule or Keap?
Capsule starts at $19/month and Keap at $29/month.
Does Capsule or Keap run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is Capsule best used for?
Capsule is most often used for simple contact and pipeline crm for a small team, tracking deals and follow-up tasks, linking emails and notes to contact records, multiple sales pipelines on the paid tiers. Of those, simple contact and pipeline crm for a small team and tracking deals and follow-up tasks are not what Keap is typically brought in for.
What can Capsule do that Keap cannot?
Capsule covers Deal tracking, Task management, Email sync, Activity timeline. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, Slack, Zapier, GDPR.

Answered from the vendors’ own pages

Capsule: How long is the free trial for Capsule CRM paid plans?

Capsule CRM offers a 14-day free trial with no credit card required. None of the paid plan features are limited during the trial period.

Source
Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Capsule: What is the maximum number of contacts included in Capsule's free plan?

The free plan allows up to 250 contacts and supports a maximum of 2 users with 1 sales pipeline.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Capsule: Does Capsule CRM offer annual billing discounts?

Yes, when you choose annual billing instead of monthly, Capsule CRM offers up to 15% discount on your subscription.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Capsule: Can I cancel my Capsule CRM account anytime or are there long-term commitments?

You can cancel your Capsule account at any time, and there are zero setup fees when opening an account.

Source
Capsule: Does Capsule CRM support importing data from spreadsheets or other tools?

Yes, Capsule CRM supports data migration from spreadsheets and select integrations like Xero and Zendesk.

Source
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