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CRM · head to head

Keap vs Streak

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Streak logo

Streak

CRM

CRM superpowers for Gmail

From
Free
Rated
-

The short version

  • Only Streak has a free tier, so it costs nothing to try first.
  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Streak the free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
  • They diverge on capability: Keap covers Contact management, Streak covers Email tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Streak actually diverge.

Attributes where Keap and Streak differ
AttributeKeapStreak
Starting price$29/monthFree
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb
Founded20002011

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads

Only in Streak

  • Email tracking
  • Automation
  • Document tracking
  • Live engagement metrics
  • Gmail
  • Outlook
  • Google Sheets

Both cover

  • Pipeline management
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Streak
  • Marketing automationnot Streak
  • Sales pipeline managementnot Streak

Streak

  • Managing sales pipelines directly inside Gmailnot Keap
  • Tracking email opens and running mail merges from an inboxnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Streak

  • The free tier is email tools only, with pipelines, contact records and automation all requiring the Pro plan
  • Free mail merge is capped at 50 a day
  • The entry paid plan is $49 per user per month, which is high for a CRM that lives inside Gmail
  • Integrations require a paid plan

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Streak

Free
  • FreeFree
    • Email tracking
    • Mail merge 50 per day
    • Snippets
  • Pro$49/month
    • Core CRM features
    • Mail merge
    • Shared pipelines
  • Pro+$69/month
    • Advanced reports
    • Integrations and automations
    • Archived users
  • Enterprise$129/month
    • Custom roles
    • Data validation
    • Dedicated support

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want email marketing.

Choose Streak if

  • You need email tracking.
  • You want to start without paying.
  • You also want automation.

Questions people ask

Is Keap or Streak better?
Neither clearly leads. Keap starts at $29/month and Streak at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Streak?
Streak has a free tier; the other does not. Paid plans start at $29/month for Keap and Free for Streak.
Does Keap or Streak run on more platforms?
Keap runs on Web, Ios, Android. Streak runs on Web.
Can I use Streak for free?
Yes. Streak has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Streak is typically brought in for.
What can Keap do that Streak cannot?
Keap covers Contact management, Email marketing, Marketing automation, Sales automation. Streak covers Email tracking, Automation, Document tracking, Live engagement metrics. Both handle Pipeline management, Slack, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Streak: Is there a free version of Streak?

Yes, Streak offers a free tier with email tracking, mail merge up to 50 per day, snippets, and other basic features forever at no cost.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Streak: What discount is available for annual billing?

Streak offers a 20% discount when you pay annually instead of monthly on all paid plans.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Streak: What is the difference between Pro and Pro+ plans?

Pro+ costs $69 per month versus $49 for Pro and adds advanced reports, integrations, automations, and increases AI credits from 20 to 150 per user per month.

Source
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