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CRM & Sales · head to head

Clearbit vs Keap

Clearbit logo

Clearbit

CRM & Sales

B2B data enrichment and intelligence

From
Free
Rated
-
Full reviewWebsite
Keap logo

Keap

CRM & Sales

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite

The short version

  • Only Clearbit has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clearbit pricing can be expensive at scale with usage-based model; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • They diverge on capability: Clearbit covers Company enrichment, Keap covers Contact management.

Where they differ

Only the attributes on which Clearbit and Keap actually diverge.

Attributes where Clearbit and Keap differ
AttributeClearbitKeap
Starting priceFree$29/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, APIWeb, Ios, Android
Founded20152000

Identical on both: user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clearbit

  • Company enrichment
  • Contact enrichment
  • Lead scoring
  • Reveal (website visitors)
  • Forms shortening
  • Salesforce
  • HubSpot
  • Marketo

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Slack
  • Stripe

Both cover

  • Zapier
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clearbit

  • Lead enrichmentnot Keap
  • Account targetingnot Keap
  • Personalizationnot Keap
  • Lead scoringnot Keap

Keap

  • CRM with built in marketing automation for small businessesnot Clearbit
  • Managing contacts, pipelines and follow up campaigns in one systemnot Clearbit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clearbit

  • Pricing can be expensive at scale with usage-based model
  • Batch enrichment has per-row cost that adds up quickly for large datasets
  • Limited data for smaller or private companies
  • Now integrated into HubSpot as Breeze Intelligence, may affect standalone availability

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Pricing, plan by plan

Clearbit

Free

No published plan breakdown. See the Clearbit review.

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Which should you pick?

Choose Clearbit if

  • You need company enrichment.
  • You want to start without paying.
  • You work on Web, API.
  • You also want contact enrichment.
Clearbit review

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Questions people ask

Is Clearbit or Keap better?
Neither clearly leads. Clearbit starts at Free and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clearbit or Keap?
Clearbit has a free tier; the other does not. Paid plans start at Free for Clearbit and $29/month for Keap.
Does Clearbit or Keap run on more platforms?
Clearbit runs on Web, API. Keap runs on Web, Ios, Android.
Can I use Clearbit for free?
Yes. Clearbit has a free tier, so you can try it without paying. Keap starts at $29/month.
What is Clearbit best used for?
Clearbit is most often used for lead enrichment, account targeting, personalization, lead scoring. Of those, lead enrichment and account targeting are not what Keap is typically brought in for.
What can Clearbit do that Keap cannot?
Clearbit covers Company enrichment, Contact enrichment, Lead scoring, Reveal (website visitors). Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Both handle Zapier, Web support.

Answered from the vendors’ own pages

Clearbit: Does Clearbit offer a free tier?

Yes. The first 50 real-time lookups are free. After that, usage-based pricing applies with 500 free credits included in subscription plans.

Source
Clearbit: How does Clearbit batch enrichment pricing work?

Batch enrichment costs $0.30 USD per row, with totals rounded to $5 increments. Bulk batch discounts are not available, but large volumes can negotiate lower rates through monthly/annual subscription to the Enrichment API.

Source
Clearbit: What data does Clearbit provide?

Clearbit maintains information on over 20 million companies with over 100 rich attributes including demographic and technographic data, industry classification, and company size information.

Source
Clearbit: Is there an API available?

Yes. Clearbit offers REST APIs for real-time enrichment and bulk batch processing, allowing direct integration into applications and workflows.

Source
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