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CRM · head to head

Keap vs Nutshell

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Nutshell logo

Nutshell

Proposals

Easy CRM for small businesses

From
$13/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Nutshell aI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • They diverge on capability: Keap covers Email marketing, Nutshell covers Lead tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Nutshell actually diverge.

Attributes where Keap and Nutshell differ
AttributeKeapNutshell
Starting price$29/month$13/month
PlatformsWeb, Ios, AndroidWeb
CategoryCRMProposals
Founded20002009

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Email marketing
  • Marketing automation
  • Sales automation
  • Stripe
  • Google Ads
  • Facebook Ads
  • Ios support
  • Android support

Only in Nutshell

  • Lead tracking
  • Email integration
  • Task management
  • Gmail
  • Mailchimp

Both cover

  • Contact management
  • Pipeline management
  • Reporting
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Nutshell
  • Marketing automationnot Nutshell
  • Sales pipeline managementnot Nutshell

Nutshell

  • Sales CRM for small to enterprise teamsnot Keap
  • Lead management and sales pipeline trackingnot Keap
  • Reporting and team analyticsnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Nutshell

  • AI usage is metered as outcomes per user per month, from 10 on Foundation to 150 on Enterprise
  • Custom pipelines are rationed by plan, at 5 on Pro and 10 on Business, with unlimited only on Enterprise at $79 per user per month
  • Sales automation and advanced reporting require the Pro plan at $42 per user per month
  • Four separate add ons sit on top of the seat price: marketing at $49 a month, engagement at $16 per user, prospecting at $37 and proposals at $79
  • SSO and SQL data access are Enterprise only

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Nutshell

$13/month
  • Starter$13/month
    • For individuals or small teams starting out
    • Core CRM functionality
    • Live support
  • Tier 2$25/month
    • Enhanced reporting capabilities
    • Live support
    • Saves 4 hours monthly per user
  • Tier 3$42/month
    • Additional pipelines and admin features
    • Live support
    • Saves 8 hours monthly per user
  • Tier 4$59/month
    • Customization and extra AI features
    • Live support
    • Saves 20 hours monthly per user

Which should you pick?

Choose Keap if

  • You need email marketing.
  • You work on Web, Ios, Android.
  • You also want marketing automation.
Keap review

Choose Nutshell if

  • You need lead tracking.
  • You also want email integration.
Nutshell review

Questions people ask

Is Keap or Nutshell better?
Neither clearly leads. Keap starts at $29/month and Nutshell at $13/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Nutshell?
Keap starts at $29/month and Nutshell at $13/month.
Does Keap or Nutshell run on more platforms?
Keap runs on Web, Ios, Android. Nutshell runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Nutshell is typically brought in for.
What can Keap do that Nutshell cannot?
Keap covers Email marketing, Marketing automation, Sales automation, Stripe. Nutshell covers Lead tracking, Email integration, Task management, Gmail. Both handle Contact management, Pipeline management, Reporting, Zapier.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Nutshell: How much does Nutshell CRM cost?

Nutshell CRM pricing ranges from $13 to $79 per user per month. Starter tier ($13/month) includes core CRM, Tier 2 ($25/month) adds enhanced reporting, and Enterprise ($79/month) includes SSO and SQL access.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Nutshell: Is there a free trial for Nutshell?

Yes, Nutshell offers a 14-day free trial with no credit card required. The trial includes access to core CRM functionality and live support.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Nutshell: What does Nutshell Enterprise tier include?

Nutshell Enterprise at $79 per user per month includes SSO (Single Sign-On), SQL database access for data export, priority support, and unlimited time saved estimates of 30 hours per month.

Source
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