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Technology · head to head

Attio vs Pipedrive

Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

CRM

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Attio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Attio covers Custom data model, Pipedrive covers Visual pipeline.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attio and Pipedrive actually diverge.

Attributes where Attio and Pipedrive differ
AttributeAttioPipedrive
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
CategoryTechnologyCRM
Founded20212010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates
  • Gmail

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management
  • Google Workspace

Both cover

  • Email integration
  • Slack
  • Mailchimp
  • SOC2
  • GDPR
  • 2FA

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Pipedrive
  • Customer managementnot Pipedrive
  • Deal trackingnot Pipedrive
  • Investor relationsnot Pipedrive
  • Partnership managementnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Attio
  • Multi-channel communication with email and calendar syncnot Attio
  • Sales automation for small to mid-market teamsnot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Attio or Pipedrive better?
Neither clearly leads. Attio starts at Free and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Pipedrive?
Attio has a free tier; the other does not. Paid plans start at Free for Attio and On request for Pipedrive.
Does Attio or Pipedrive run on more platforms?
Attio runs on Web, Ios, Android, Api. Pipedrive runs on Web, iOS, Android.
Can I use Attio for free?
Yes. Attio has a free tier, so you can try it without paying. Pipedrive starts at On request.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Pipedrive is typically brought in for.
What can Attio do that Pipedrive cannot?
Attio covers Custom data model, Flexible views, Calendar sync, Automations. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Mobile apps. Both handle Email integration, Slack, Mailchimp, SOC2.

Answered from the vendors’ own pages

Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Pipedrive: How long is Pipedrive's free trial and what's required to start?

Pipedrive offers a 14-day free trial with full platform access. No credit card is required to begin the trial, making it accessible to businesses of any size.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Pipedrive: Are specific pricing tiers and costs detailed on the homepage?

The homepage does not list specific pricing amounts or tier names. Detailed subscription information and pricing costs are available on Pipedrive's dedicated pricing page.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
Pipedrive: What core features does Pipedrive include?

Pipedrive includes pipeline management, automation, AI capabilities, email sync, and reporting features. Feature availability at different price levels is detailed on their pricing page.

Source
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