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CRM · head to head

Keap vs Outreach

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Outreach logo

Outreach

CRM

Sales execution platform for revenue teams

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Outreach pricing not transparent, requiring custom quotes for most implementations
  • They diverge on capability: Keap covers Contact management, Outreach covers Sales engagement.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Outreach actually diverge.

Attributes where Keap and Outreach differ
AttributeKeapOutreach
Starting price$29/month$100/month
PlatformsWeb, Ios, AndroidWeb
Founded20002014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Stripe
  • Google Ads

Only in Outreach

  • Sales engagement
  • Conversation intelligence
  • Revenue intelligence
  • Analytics & reporting
  • Salesforce
  • Microsoft Dynamics
  • LinkedIn
  • Zoom

Both cover

  • Pipeline management
  • Slack
  • Web support
  • Ios support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Outreach
  • Marketing automationnot Outreach
  • Sales pipeline managementnot Outreach

Outreach

  • Sales outreachnot Keap
  • Pipeline managementnot Keap
  • Revenue forecastingnot Keap
  • Team performancenot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Outreach

  • Pricing not transparent, requiring custom quotes for most implementations
  • Complex setup requiring deep Salesforce configuration and customization
  • Primarily designed for enterprise SDR and sales teams, less suitable for small businesses

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Outreach

$100/month
  • Standard$100/month
    • Email sequencing
    • Task management
    • Basic analytics
  • ProfessionalFree
    • All Standard features
    • Conversation intelligence
    • Advanced analytics
  • EnterpriseFree
    • All Professional features
    • Revenue intelligence
    • Custom integrations

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want email marketing.
Keap review

Choose Outreach if

  • You need sales engagement.
  • You also want conversation intelligence.
Outreach review

Questions people ask

Is Keap or Outreach better?
Neither clearly leads. Keap starts at $29/month and Outreach at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Outreach?
Keap starts at $29/month and Outreach at $100/month.
Does Keap or Outreach run on more platforms?
Keap runs on Web, Ios, Android. Outreach runs on Web.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Outreach is typically brought in for.
What can Keap do that Outreach cannot?
Keap covers Contact management, Email marketing, Marketing automation, Sales automation. Outreach covers Sales engagement, Conversation intelligence, Revenue intelligence, Analytics & reporting. Both handle Pipeline management, Slack, Web support, Ios support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Outreach: What channels does Outreach support for sales engagement?

Outreach enables outreach across email, phone calls, SMS, and social media with multi-channel sequencing and automated cadences.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Outreach: Does Outreach integrate with Salesforce?

Yes, Outreach deeply integrates with Salesforce to automatically log emails, calls, and tasks back to CRM records, keeping both platforms synchronized.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
Outreach: Can Outreach sync with calendar systems?

Yes, Outreach syncs calendar events to Salesforce as Events records, supporting two-way synchronization between Outreach meetings and Salesforce Events.

Source
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