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CRM · head to head

Keap vs Microsoft Dynamics 365

Keap logo

Keap

CRM

CRM and marketing automation for small business

From
$29/month
Rated
-
Full reviewWebsite
Microsoft Dynamics 365 logo

Microsoft Dynamics 365

Proposals

AI-powered business applications for intelligent enterprise

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; Microsoft Dynamics 365 business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • They diverge on capability: Keap covers Contact management, Microsoft Dynamics 365 covers Financial management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Keap and Microsoft Dynamics 365 actually diverge.

Attributes where Keap and Microsoft Dynamics 365 differ
AttributeKeapMicrosoft Dynamics 365
Starting price$29/month$50/month
PlatformsWeb, Ios, AndroidCloud, Web, Mobile
CategoryCRMProposals
Founded20001975

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Keap

  • Contact management
  • Pipeline management
  • Email marketing
  • Marketing automation
  • Sales automation
  • Reporting
  • Zapier
  • Slack

Only in Microsoft Dynamics 365

  • Financial management
  • Supply chain
  • Manufacturing
  • Project operations
  • Customer service
  • Microsoft 365
  • Power BI
  • Power Apps

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Keap

  • Contact management and CRMnot Microsoft Dynamics 365
  • Marketing automationnot Microsoft Dynamics 365
  • Sales pipeline managementnot Microsoft Dynamics 365

Microsoft Dynamics 365

  • Enterprise CRM and business applications across Sales, Customer Service, Finance, Supply Chain Management, and Business Centralnot Keap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Keap

  • The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
  • Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
  • Implementation services are described as required rather than optional
  • Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month

Microsoft Dynamics 365

  • Business Central Essentials is $80 per user per month and Premium is $110 per user per month, both requiring annual billing to get that rate
  • Sales Order Agent and Payables Agent features require separately purchased Copilot Credits on top of the per-user license
  • Agent features additionally require a linked Azure subscription

Pricing, plan by plan

Keap

$29/month
  • Lite$29/month
    • Contact management
    • Email marketing
  • Standard$59/month
    • Everything in Lite
    • Sales automation
    • Pipeline management
  • Professional$149/month
    • Everything in Standard
    • Advanced automation
    • AI features

Microsoft Dynamics 365

$50/month
  • Finance$135/month
    • Financial management
    • Accounting
    • Budgeting
  • Supply Chain Management$165/month
    • Supply chain planning
    • Inventory management
    • Demand forecasting

Which should you pick?

Choose Keap if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want pipeline management.
Keap review

Choose Microsoft Dynamics 365 if

  • You need financial management.
  • You work on Cloud, Web, Mobile.
  • You also want supply chain.
Microsoft Dynamics 365 review

Questions people ask

Is Keap or Microsoft Dynamics 365 better?
Neither clearly leads. Keap starts at $29/month and Microsoft Dynamics 365 at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Keap or Microsoft Dynamics 365?
Keap starts at $29/month and Microsoft Dynamics 365 at $50/month.
Does Keap or Microsoft Dynamics 365 run on more platforms?
Keap runs on Web, Ios, Android. Microsoft Dynamics 365 runs on Cloud, Web, Mobile.
What is Keap best used for?
Keap is most often used for contact management and crm, marketing automation, sales pipeline management. Of those, contact management and crm and marketing automation are not what Microsoft Dynamics 365 is typically brought in for.
What can Keap do that Microsoft Dynamics 365 cannot?
Keap covers Contact management, Pipeline management, Email marketing, Marketing automation. Microsoft Dynamics 365 covers Financial management, Supply chain, Manufacturing, Project operations. Both handle Web support.

Answered from the vendors’ own pages

Keap: How much does Keap cost?

Keap costs $299/month billed at $2,988/year for the main plan, which includes 2 user licenses. Additional users cost $39/month each.

Source
Microsoft Dynamics 365: What are the pricing options for Microsoft Dynamics 365?

Microsoft does not publish specific pricing on its main Dynamics 365 page. Each application (Sales, Customer Service, Finance, Supply Chain Management, Business Central) has separate pricing that must be obtained by contacting Microsoft sales or visiting application-specific pricing pages.

Source
Keap: What text messaging fees does Keap charge?

Text marketing tiers range from $24 to $279/month with included message allotments. Overages are $0.015 per message and $0.01 per minute for voice.

Source
Microsoft Dynamics 365: Does Dynamics 365 offer a free tier or trial?

No free tier information is published on the main landing page. Customers must contact sales to discuss trial availability or pricing options for their specific use case.

Source
Keap: Is implementation included in Keap pricing?

Implementation services are required at additional cost. Package pricing is available through Keap sales.

Source
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