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Software · head to head

Apollo.io vs Pipedrive

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Pipedrive logo

Pipedrive

Software

The CRM that sales teams love to use

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Apollo.io covers Contact database, Pipedrive covers Visual pipeline.

Where they differ

Only the attributes on which Apollo.io and Pipedrive actually diverge.

Attributes where Apollo.io and Pipedrive differ
AttributeApollo.ioPipedrive
Starting priceFreeOn request
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded20202010

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Salesforce
  • HubSpot
  • Outlook

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Goal tracking
  • Lead management
  • Google Workspace

Both cover

  • Reporting
  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Pipedrive
  • Prospect researchnot Pipedrive
  • Sales automationnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Apollo.io
  • Multi-channel communication with email and calendar syncnot Apollo.io
  • Sales automation for small to mid-market teamsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.
Pipedrive review

Questions people ask

Is Apollo.io or Pipedrive better?
Neither clearly leads. Apollo.io starts at Free and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Pipedrive?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Pipedrive.
Does Apollo.io or Pipedrive run on more platforms?
Apollo.io runs on Web. Pipedrive runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Pipedrive starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Pipedrive is typically brought in for.
What can Apollo.io do that Pipedrive cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle Reporting, Slack, SOC2, GDPR.
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Related pages

More on Apollo.io

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