Softwr

The directory

Marketing software

15 products matching your filters. Each one described on the same fields, so two tools can be read against each other rather than against their own marketing.

Showing 115 of 15

  • Ahrefs logo

    Ahrefs

    Marketing

    Everything you need to rank higher & get more traffic

    • Web
    From $29/moResearched
  • Buffer logo

    Buffer

    Marketing

    Build your audience organically on social media

    • Web
    • iOS
    • Android
    Free plan, then $5/moResearched
  • Customer.io logo

    Customer.io

    Marketing

    Data-driven messaging for teams getting started, scaling and beyond

    Pricing not publishedResearched
  • Hootsuite logo

    Hootsuite

    Marketing

    Save time and grow on social media

    • Web
    From $99/yrResearched
  • Instapage logo

    Instapage

    Marketing

    Enterprise landing page platform with AI and experimentation.

    • Web
    • iOS
    • Android
    • API
    Free plan, then $99/moResearched
  • Iterable logo

    Iterable

    Marketing

    The AI customer engagement platform global brands trust to create experiences that drive growth…

    Pricing on requestResearched
  • Leadpages logo

    Leadpages

    Marketing

    AI-powered landing page builder with lead capture and A/B testing.

    • Web
    • iOS
    • Android
    • API
    Free plan, then $10/moResearched
  • Mailgun logo

    Mailgun

    Marketing

    Email delivery built for developers

    Pricing not publishedResearched
  • MoEngage logo

    MoEngage

    Marketing

    Essential solutions to help your growing teams build and retain customers

    Pricing on requestResearched
  • Moz logo

    Moz

    Marketing

    SEO software for smarter marketing

    • Web
    Free plan, then $39/moResearched
  • Postmark logo

    Postmark

    Marketing

    No hidden fees, no guesswork. Just the features you need, at a price that makes sense

    Free plan availableResearched
  • Typeform logo

    Typeform

    Marketing

    People-friendly forms and surveys

    • Web
    Free plan, then $28/moResearched
  • Unbounce logo

    Unbounce

    Marketing

    Landing page platform with AI-powered conversion optimisation.

    • Web
    • API
    Free plan, then $29/moResearched
  • Vimeo logo

    Vimeo

    Marketing

    Professional video hosting and streaming platform

    • Web
    • iOS
    • Android
    • TV and console
    Free plan, then $7/moResearched
  • Wrike logo

    Wrike

    Marketing

    Versatile & robust project management software

    • Web
    • iOS
    • Android
    • Windows
    • +2
    Free plan, then $10/moResearched

Head to head

Marketing tools, compared

Pairings from this slice of the directory, each one checked by two reviewers who agreed a buyer would weigh the two against each other.

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How this works

What you are looking at

Where does this data come from?

Pricing, platforms and feature lists are taken from each vendor's own pages. Limitations, answered questions and alternatives are researched separately and carry a source URL on the page that states them. Every product is described on the same fields, so two tools can be read against each other rather than against their own marketing.

Why are there no star ratings?

Because we did not collect any. Softwr hosts no reviews, and a rating aggregated from somewhere else is not ours to publish as though it were an assessment we made. What is shown instead is what a tool costs, where it runs, and what it is concretely bad at.

How are alternatives chosen?

A researcher proposes them, then two independent reviewers judge one question each: would a buyer evaluating this product seriously consider that one instead. 225 of 1,841 candidates failed and were deleted, including a font inspector matched to a dark mode extension. Only pairings that survived both rounds are published.

Do vendors pay to appear here?

Not to be listed, and not to rank. Every position and filter result on this page is unpaid. A vendor can buy the sponsored panel above the results, which is labelled as such and sits outside the list rather than at the top of it: remove it and this page shows the same products in the same order. Where a link earns a commission that is disclosed on the page carrying it.

How current is it?

Prices and plan limits move without notice, so treat anything with a number on it as a starting point and check the vendor before you buy. Where a claim could go stale it carries the source it came from, which is the fastest way to tell.