Keap vs Gong
A comprehensive head-to-head comparison of two leading crm & sales solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose Keap if you need Contact management and prefer comprehensive paid features. Choose Gong if you prioritize Call recording and want plans starting at Contact for pricing. Gong has a higher user rating (4.7 vs 3.9).
Keap vs Gong: At a Glance
Feature Comparison: Keap vs Gong
| Feature | Keap | Gong |
|---|---|---|
| Contact management | ||
| Pipeline management | ||
| Email marketing | ||
| Marketing automation | ||
| Sales automation | ||
| Reporting | ||
| Zapier | ||
| Slack | ||
| Stripe | ||
| Google Ads | ||
| Facebook Ads | ||
| GDPR | ||
| Cloud deployment | ||
| Web support | ||
| Ios support | ||
| Call recording | ||
| AI transcription | ||
| Deal intelligence | ||
| Market intelligence | ||
| Team coaching | ||
| Salesforce | ||
| HubSpot | ||
| Zoom | ||
| Microsoft Teams | ||
| SOC 2 Type II | ||
| GDPR compliant | ||
| ISO 27001 | ||
| HIPAA |
Keap vs Gong: Pricing Breakdown
Keap Pricing
Model: tiered
- Contact management
- Email marketing
- Everything in Lite
- Sales automation
- Pipeline management
- Everything in Standard
- Advanced automation
- AI features
Gong Pricing
Model: per-user
- Call recording
- AI analysis
- Deal intelligence
- Team coaching
- All Platform features
- Advanced security
- Custom integrations
- Dedicated support
Pros and Cons
Keap
Pros
- Available on 3 platforms (Web, Ios, Android)
- Rich feature set with 15+ capabilities
- Strong Contact management functionality
- Strong Pipeline management functionality
Cons
- No free plan available
- Lower user rating compared to some alternatives
- May require time to learn advanced features
Gong
Pros
- Highly rated by users (4.7/5)
- Available on 3 platforms (Web, Ios, Android)
- Rich feature set with 15+ capabilities
- Strong Call recording functionality
- Strong AI transcription functionality
Cons
- No free plan available
- May require time to learn advanced features
Who Should Use Keap vs Gong?
Choose Keap if you:
- Need Contact management
- Have a budget of $29/month+
- Work primarily on Web and Ios
- Value Pipeline management
Choose Gong if you:
- Need Call recording
- Have a budget of Contact for pricing+
- Work primarily on Web and Ios
- Value AI transcription
Frequently Asked Questions: Keap vs Gong
Is Keap better than Gong?
It depends on your needs. Keap has a 3.9/5 user rating while Gong has 4.7/5. Keap excels in Contact management and Pipeline management, while Gong stands out with Call recording and AI transcription. Consider your budget ($29/month vs Contact for pricing), platform needs, and specific feature requirements.
Which is cheaper, Keap or Gong?
Keap starts at $29/month. Gong starts at Contact for pricing. Compare the specific plan features to determine the best value for your use case.
Can I use Keap and Gong together?
While both are crm & sales tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core crm & sales needs.
What are the main differences between Keap and Gong?
The key differences include: pricing model (tiered vs per-user), platform support (Web, Ios, Android vs Web, Ios, Android), and feature focus. Keap emphasizes Contact management, Pipeline management, Email marketing while Gong focuses on Call recording, AI transcription, Deal intelligence. User ratings differ slightly: 3.9 vs 4.7 out of 5.