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CRM · head to head

Capsule CRM vs Gong

Capsule CRM logo

Capsule CRM

CRM

The customer relationship management CRM

From
Free
Rated
-
Full reviewWebsite
Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Only Capsule CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capsule CRM and Gong actually diverge.

Attributes where Capsule CRM and Gong differ
AttributeCapsule CRMGong
Starting priceFree$1600/user-per-year
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWebWeb, Cloud-based SaaS
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule CRM

Nothing recorded that Gong does not also cover.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

What people use each for

The jobs each tool is most often brought in to do.

Capsule CRM

  • Centralizing customer data for salesnot Gong
  • Tracking sales pipeline and conversionnot Gong
  • Managing project delivery with kanban boardsnot Gong
  • Automating task workflows for teamsnot Gong

Gong

  • Call analysisnot Capsule CRM
  • Deal forecastingnot Capsule CRM
  • Sales coachingnot Capsule CRM
  • Win/loss analysisnot Capsule CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule CRM

  • Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
  • Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
  • Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
  • Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Capsule CRM

Free

No published plan breakdown. See the Capsule CRM review.

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Capsule CRM if

  • You want to start without paying.
Capsule CRM review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Capsule CRM or Gong better?
Neither clearly leads. Capsule CRM starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule CRM or Gong?
Capsule CRM has a free tier; the other does not. Paid plans start at Free for Capsule CRM and $1600/user-per-year for Gong.
Does Capsule CRM or Gong run on more platforms?
Capsule CRM runs on Web. Gong runs on Web, Cloud-based SaaS.
Can I use Capsule CRM for free?
Yes. Capsule CRM has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Capsule CRM best used for?
Capsule CRM is most often used for centralizing customer data for sales, tracking sales pipeline and conversion, managing project delivery with kanban boards, automating task workflows for teams. Of those, centralizing customer data for sales and tracking sales pipeline and conversion are not what Gong is typically brought in for.
What can Capsule CRM do that Gong cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence.

Answered from the vendors’ own pages

Capsule CRM: How much does Capsule CRM cost?

Capsule CRM pricing is per-user, per-month with annual billing discounts up to 15%. Specific dollar amounts are not published on the pricing page; contact sales for exact pricing for Starter, Growth, and Advanced plans.

Source
Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Capsule CRM: Does Capsule CRM offer a free tier?

Yes, Capsule CRM offers a free plan for up to 2 users with 250 contacts, 5 custom fields, 1 sales pipeline, and basic features. A 14-day free trial with no card required is also available for paid plans.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Capsule CRM: What contact limit does each paid plan include?

Starter plan includes 30,000 contacts, Growth plan includes 60,000 contacts, Advanced plan includes 120,000 contacts, and Ultimate includes custom limits.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Capsule CRM: Are there add-on costs beyond the base plan?

Yes, Capsule CRM offers a Marketing Add-on starting at $11/month that includes email campaigns, social posting, and lead capture forms.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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