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Software · head to head

Gong vs Lusha

Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Lusha logo

Lusha

Software

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
  • They diverge on capability: Gong covers Call recording, Lusha covers Contact database.

Where they differ

Only the attributes on which Gong and Lusha actually diverge.

Attributes where Gong and Lusha differ
AttributeGongLusha
Starting price$1600/user-per-yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb

Identical on both: user rating (Not yet rated), category (Unknown), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Zoom
  • Microsoft Teams
  • Slack

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • LinkedIn
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Lusha
  • Deal forecastingnot Lusha
  • Sales coachingnot Lusha
  • Win/loss analysisnot Lusha

Lusha

  • Lead generationnot Gong
  • Contact researchnot Gong
  • Email verificationnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Questions people ask

Is Gong or Lusha better?
Neither clearly leads. Gong starts at $1600/user-per-year and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Lusha?
Lusha has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Lusha.
Does Gong or Lusha run on more platforms?
Gong runs on Web, Cloud-based SaaS. Lusha runs on Web.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Lusha is typically brought in for.
What can Gong do that Lusha cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, HubSpot, Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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