CRM & Sales · head to head
Agile CRM vs Gong
The short version
- Only Agile CRM has a free tier, so it costs nothing to try first.
- Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
- They diverge on capability: Agile CRM covers Contact management, Gong covers Call recording.
Where they differ
Only the attributes on which Agile CRM and Gong actually diverge.
Identical on both: user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Agile CRM
- Contact management
- Lead scoring
- Email automation
- Marketing automation
- Service desk
- Web forms
- Analytics
- Zapier
Only in Gong
- Call recording
- AI transcription
- Deal intelligence
- Market intelligence
- Team coaching
- Salesforce
- HubSpot
- Zoom
Both cover
- Slack
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Agile CRM
- Sales managementnot Gong
- Marketing automationnot Gong
- Customer servicenot Gong
Gong
- Call analysisnot Agile CRM
- Deal forecastingnot Agile CRM
- Sales coachingnot Agile CRM
- Win/loss analysisnot Agile CRM
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Gong
- Pricing not published; custom quotes and high platform fees make budget forecasting difficult
- Built for sales calls only; limited contact center and multi-channel conversation coverage
- Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
- Conversation analysis cannot capture internal buyer meetings or decision-making discussions
Pricing, plan by plan
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Gong
$1600/user-per-yearNo published plan breakdown. See the Gong review.
Which should you pick?
Choose Agile CRM if
- You need contact management.
- You want to start without paying.
- You also want lead scoring.
Choose Gong if
- You need call recording.
- You work on Web, Cloud-based SaaS.
- You also want ai transcription.
Questions people ask
- Is Agile CRM or Gong better?
- Neither clearly leads. Agile CRM starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Agile CRM or Gong?
- Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and $1600/user-per-year for Gong.
- Does Agile CRM or Gong run on more platforms?
- Agile CRM runs on Web. Gong runs on Web, Cloud-based SaaS.
- Can I use Agile CRM for free?
- Yes. Agile CRM has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
- What is Agile CRM best used for?
- Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Gong is typically brought in for.
- What can Agile CRM do that Gong cannot?
- Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Slack, Web support.
Answered from the vendors’ own pages
Gong: How much does Gong cost?
Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.
SourceGong: Does Gong integrate with Salesforce?
Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.
SourceGong: What conversations can Gong capture?
Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.
SourceGong: Does Gong have an on-premise option?
Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.
Source