Software · head to head
Keap vs LeadSquared
LeadSquared
Software
Indian marketing automation and CRM platform for lead management
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month; LeadSquared both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan
Where they differ
Only the attributes on which Keap and LeadSquared actually diverge.
| Attribute | Keap | LeadSquared |
|---|---|---|
| Starting price | $29/month | On request |
| Platforms | Web, Ios, Android | Web |
| Founded | 2000 | Unknown |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Keap
- Contact management
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Zapier
- Slack
Only in LeadSquared
Nothing recorded that Keap does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Keap
- CRM with built in marketing automation for small businessesnot LeadSquared
- Managing contacts, pipelines and follow up campaigns in one systemnot LeadSquared
LeadSquared
No use cases recorded yet. See the LeadSquared review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
LeadSquared
- Both published plans cap seats at just 2 users, so any team larger than that must move to an unpublished custom plan
- Marketing Pro at $1,200/year limits emails to 100,000/month and storage to 2GB, with advanced automation types reserved for the $2,000/year Marketing Super plan
Pricing, plan by plan
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
LeadSquared
On requestNo published plan breakdown. See the LeadSquared review.
Which should you pick?
Choose Keap if
- You need contact management.
- You work on Web, Ios, Android.
- You also want pipeline management.
Choose LeadSquared if
Nothing in the data separates LeadSquared from Keap on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Keap or LeadSquared better?
- Neither clearly leads. Keap starts at $29/month and LeadSquared at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Keap or LeadSquared?
- Keap starts at $29/month and LeadSquared at On request.
- Does Keap or LeadSquared run on more platforms?
- Keap runs on Web, Ios, Android. LeadSquared runs on Web.
- What is Keap best used for?
- Keap is most often used for crm with built in marketing automation for small businesses, managing contacts, pipelines and follow up campaigns in one system. Of those, crm with built in marketing automation for small businesses and managing contacts, pipelines and follow up campaigns in one system are not what LeadSquared is typically brought in for.
- What can Keap do that LeadSquared cannot?
- Keap covers Contact management, Pipeline management, Email marketing, Marketing automation.