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Software · head to head

Gong vs Salesforce

Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Gong covers Call recording, Salesforce covers Contact management.

Where they differ

Only the attributes on which Gong and Salesforce actually diverge.

Attributes where Gong and Salesforce differ
AttributeGongSalesforce
Starting price$1600/user-per-year$25/month
Pricing modelUnknownsubscription
PlatformsWeb, Cloud-based SaaSWeb, Ios, Android, Api
Founded20161999

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Microsoft Teams

Only in Salesforce

  • Contact management
  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Workflow automation
  • Mobile access
  • AppExchange

Both cover

  • Zoom
  • Slack
  • HIPAA

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Salesforce
  • Deal forecastingnot Salesforce
  • Sales coachingnot Salesforce
  • Win/loss analysisnot Salesforce

Salesforce

  • Sales managementnot Gong
  • Customer servicenot Gong
  • Marketing automationnot Gong
  • Lead generationnot Gong
  • Analytics & reportingnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Salesforce if

  • You need contact management.
  • You work on Web, Ios, Android, Api.
  • You also want opportunity management.
Salesforce review

Questions people ask

Is Gong or Salesforce better?
Neither clearly leads. Gong starts at $1600/user-per-year and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Salesforce?
Gong starts at $1600/user-per-year and Salesforce at $25/month.
Does Gong or Salesforce run on more platforms?
Gong runs on Web, Cloud-based SaaS. Salesforce runs on Web, Ios, Android, Api.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Salesforce is typically brought in for.
What can Gong do that Salesforce cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Salesforce covers Contact management, Opportunity management, Lead management, Reports & dashboards. Both handle Zoom, Slack, HIPAA.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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