Softwr

CRM · head to head

Bigin vs Gong

Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Rated
-
Full reviewWebsite
Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Only Bigin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Bigin covers Multiple pipelines, Gong covers Call recording.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Bigin and Gong actually diverge.

Attributes where Bigin and Gong differ
AttributeBiginGong
Starting priceFree$1600/user-per-year
Pricing modelPer user per monthUnknown
Free tierYesNo
PlatformsWeb, iOS, Android, macOS, watchOSWeb, Cloud-based SaaS
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

What people use each for

The jobs each tool is most often brought in to do.

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not Gong
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not Gong
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not Gong
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not Gong

Gong

  • Call analysisnot Bigin
  • Deal forecastingnot Bigin
  • Sales coachingnot Bigin
  • Win/loss analysisnot Bigin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Bigin or Gong better?
Neither clearly leads. Bigin starts at Free and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bigin or Gong?
Bigin has a free tier; the other does not. Paid plans start at Free for Bigin and $1600/user-per-year for Gong.
Does Bigin or Gong run on more platforms?
Bigin runs on Web, iOS, Android, macOS, watchOS. Gong runs on Web, Cloud-based SaaS.
Can I use Bigin for free?
Yes. Bigin has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Bigin best used for?
Bigin is most often used for a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm., a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool., a services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what teampipes exists for, without buying a separate project tool., a buyer evaluating zoho crm standard should price bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.. Of those, a five-person sales team wants a real crm for under 50 us dollars a month total and will never use the territory management or forecasting depth in zoho crm. and a business already running zoho books or zoho mail wants a crm in the same account with native links rather than a bridged third-party tool. are not what Gong is typically brought in for.
What can Bigin do that Gong cannot?
Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence.

Answered from the vendors’ own pages

Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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