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Software · head to head

Gong vs HubSpot

Gong logo

Gong

Software

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only HubSpot has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: Gong covers Call recording, HubSpot covers CRM.

Where they differ

Only the attributes on which Gong and HubSpot actually diverge.

Attributes where Gong and HubSpot differ
AttributeGongHubSpot
Starting price$1600/user-per-yearFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb, Mobile, Cloud
Founded20162006

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • HubSpot
  • SOC 2 Type II
  • GDPR compliant

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Salesforce
  • Zoom
  • Microsoft Teams
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot HubSpot
  • Deal forecastingnot HubSpot
  • Sales coachingnot HubSpot
  • Win/loss analysisnot HubSpot

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Gong
  • Organisations requiring integration with 2,000+ third-party applicationsnot Gong
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is Gong or HubSpot better?
Neither clearly leads. Gong starts at $1600/user-per-year and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or HubSpot?
HubSpot has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for HubSpot.
Does Gong or HubSpot run on more platforms?
Gong runs on Web, Cloud-based SaaS. HubSpot runs on Web, Mobile, Cloud.
Can I use HubSpot for free?
Yes. HubSpot has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what HubSpot is typically brought in for.
What can Gong do that HubSpot cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Salesforce, Zoom, Microsoft Teams, Slack.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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