Software · head to head
Clay vs Keap
The short version
- Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Keap the entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- They diverge on capability: Clay covers Data enrichment, Keap covers Pipeline management.
Where they differ
Only the attributes on which Clay and Keap actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Clay
- Data enrichment
- Workflow automation
- Integration
- API access
- Salesforce
- HubSpot
Only in Keap
- Pipeline management
- Email marketing
- Marketing automation
- Sales automation
- Reporting
- Stripe
- Google Ads
- Facebook Ads
Both cover
- Contact management
- Zapier
- Slack
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Clay
- Enriching prospect lists from multiple data providers in one tablenot Keap
- Building automated outbound research and outreach workflowsnot Keap
Keap
- CRM with built in marketing automation for small businessesnot Clay
- Managing contacts, pipelines and follow up campaigns in one systemnot Clay
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Clay
- Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
- Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
- The free plan allows 500 actions, 100 data credits and 200 rows per table
- The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
- The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it
Keap
- The entry price is $299 a month and includes only 2 user licences, with each additional user at $39 a month
- Price varies with contact count, and the bands are only visible by entering a number into a calculator on the page
- Implementation services are described as required rather than optional
- Text marketing beyond the included 500 messages is a separate add on running from $24 to $279 a month
Pricing, plan by plan
Clay
On request- Pricing upon request$undefined/month
- Data enrichment
- Integration
- Support
Keap
$29/month- Lite$29/month
- Contact management
- Email marketing
- Standard$59/month
- Everything in Lite
- Sales automation
- Pipeline management
- Professional$149/month
- Everything in Standard
- Advanced automation
- AI features
Which should you pick?
Choose Keap if
- You need pipeline management.
- You work on Web, Ios, Android.
- You also want email marketing.
Questions people ask
- Is Clay or Keap better?
- Neither clearly leads. Clay starts at On request and Keap at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Clay or Keap?
- Clay starts at On request and Keap at $29/month.
- Does Clay or Keap run on more platforms?
- Clay runs on Web. Keap runs on Web, Ios, Android.
- What is Clay best used for?
- Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Keap is typically brought in for.
- What can Clay do that Keap cannot?
- Clay covers Data enrichment, Workflow automation, Integration, API access. Keap covers Pipeline management, Email marketing, Marketing automation, Sales automation. Both handle Contact management, Zapier, Slack, GDPR.