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Software · head to head

Apollo.io vs Woodpecker

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Woodpecker logo

Woodpecker

Software

Cold email and LinkedIn outreach automation platform with pay-per-use pricing

From
$7/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Woodpecker linkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • They diverge on capability: Apollo.io covers Contact database, Woodpecker covers Cold email sequencing.

Where they differ

Only the attributes on which Apollo.io and Woodpecker actually diverge.

Attributes where Apollo.io and Woodpecker differ
AttributeApollo.ioWoodpecker
Starting priceFree$7/month
Pricing modelsubscriptionusage-based
Free tierYesNo
PlatformsWebweb, api
Founded20202015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Woodpecker

  • Cold email sequencing
  • Email verification
  • Deliverability warm-up
  • Lead Finder
  • Agency panel
  • API and integrations

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Woodpecker
  • Prospect researchnot Woodpecker
  • Sales automationnot Woodpecker

Woodpecker

  • Running personalized one-to-one cold email campaignsnot Apollo.io
  • Agencies managing outreach across multiple client accountsnot Apollo.io
  • Verifying catch-all email addresses before sendingnot Apollo.io
  • Adding LinkedIn outreach on top of an existing email campaignnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Woodpecker

  • LinkedIn outreach, extra warm-ups and API access are all separate paid add-ons rather than bundled features.
  • Pay-per-contacted-prospect pricing can be harder to predict than flat per-seat plans at high volume.
  • Exceeding the contacted-prospect limit halts new sends until the plan is topped up.
  • Lacks the built-in calling/SMS channels that some multichannel competitors offer.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Woodpecker

$7/month
  • Pay-per-use$7/month
    • $7 per 100 contacted prospects
    • Unlimited team members and email accounts
    • 4 warm-ups monthly

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Woodpecker if

  • You need cold email sequencing.
  • You work on web, api.
  • You also want email verification.
Woodpecker review

Questions people ask

Is Apollo.io or Woodpecker better?
Neither clearly leads. Apollo.io starts at Free and Woodpecker at $7/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Woodpecker?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $7/month for Woodpecker.
Does Apollo.io or Woodpecker run on more platforms?
Apollo.io runs on Web. Woodpecker runs on web, api.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Woodpecker starts at $7/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Woodpecker is typically brought in for.
What can Apollo.io do that Woodpecker cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Woodpecker covers Cold email sequencing, Email verification, Deliverability warm-up, Lead Finder.

Answered from the vendors’ own pages

Woodpecker: What does Woodpecker cost?

Woodpecker charges $7 per 100 contacted prospects per month (discounted heavily on annual billing), with add-ons like LinkedIn outreach at $29/month per account and extra warm-ups at $5/month each.

Source
Woodpecker: Is there a free plan, and what are its limits?

Woodpecker offers a 14-day free trial with full features, capped at 14 days or 100 emails sent, whichever comes first; the trial can be extended by contacting support.

Source
Woodpecker: How is usage metered?

Usage is metered by the number of prospects contacted per month; exceeding the plan's contacted-prospect limit halts new email sends, and exceeding the stored prospect limit prevents adding new leads.

Source
Woodpecker: What does Woodpecker integrate with?

Woodpecker integrates with Pipedrive, HubSpot, Zoho, Calendly, Zapier, Google Sheets, and offers an API, CLI, webhooks and an MCP server for custom workflows.

Source
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