Software · head to head
Apollo.io vs Reply.io

Reply.io
Software
Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.
- They diverge on capability: Apollo.io covers Email finder, Reply.io covers Multichannel sequences.
Where they differ
Only the attributes on which Apollo.io and Reply.io actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
- Outlook
Only in Reply.io
- Multichannel sequences
- AI email assistant
- Deliverability tools
- CRM sync
- Reporting and analytics
Both cover
- Contact database
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Reply.io
- Prospect researchnot Reply.io
- Sales automationnot Reply.io
Reply.io
- Running multichannel outbound sequences combining email and LinkedInnot Apollo.io
- Automating cold calling and SMS follow-ups alongside emailnot Apollo.io
- Finding new B2B prospects from a built-in contact databasenot Apollo.io
- Syncing outreach activity into an existing CRMnot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Reply.io
- Multichannel features and CRM sync require the higher-priced Professional tier or above.
- LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
- Pricing is per user, which can raise costs quickly for larger sales teams.
- Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Reply.io
Free- FreeFree
- Limited monthly emails
- Basic sequence features
- Starter$49/month
- Email-only sequences
- Billed annually per user
- Professional$89/month
- Multichannel sequences
- CRM sync
- Billed annually per user
- Ultimate$139/month
- Full AI suite
- Highest sending limits
- Advanced reporting and integrations
Which should you pick?
Choose Apollo.io if
- You need email finder.
- You want to start without paying.
- You also want lead search.
Choose Reply.io if
- You need multichannel sequences.
- You want to start without paying.
- You work on web, api.
- You also want ai email assistant.
Questions people ask
- Is Apollo.io or Reply.io better?
- Neither clearly leads. Apollo.io starts at Free and Reply.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Reply.io?
- Apollo.io starts at Free and Reply.io at Free.
- Does Apollo.io or Reply.io run on more platforms?
- Apollo.io runs on Web. Reply.io runs on web, api.
- Can I use Apollo.io for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Reply.io is typically brought in for.
- What can Apollo.io do that Reply.io cannot?
- Apollo.io covers Email finder, Lead search, Automation, Engagement tracking. Reply.io covers Multichannel sequences, AI email assistant, Deliverability tools, CRM sync. Both handle Contact database.
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