Softwr

CRM · head to head

Apollo.io vs Snov.io

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
S

Snov.io

CRM

Lead generation, email verification, outreach automation and CRM platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Snov.io linkedIn automation is a separate paid add-on rather than bundled into core plans.
  • They diverge on capability: Apollo.io covers Contact database, Snov.io covers Email finder and verifier.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and Snov.io actually diverge.

Attributes where Apollo.io and Snov.io differ
AttributeApollo.ioSnov.io
Pricing modelsubscriptionfreemium
PlatformsWebweb, api
Founded20202017

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Snov.io

  • Email finder and verifier
  • Outreach automation
  • Email warm-up
  • Built-in CRM
  • LinkedIn automation
  • Data enrichment

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Snov.io
  • Contact database management for sales teamsnot Snov.io
  • Email outreach and workflow automationnot Snov.io

Snov.io

  • Finding and verifying prospect email addressesnot Apollo.io
  • Running multichannel outreach campaigns with follow-upsnot Apollo.io
  • Warming up sending inboxes to protect deliverabilitynot Apollo.io
  • Managing deals in a lightweight built-in CRMnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Snov.io

  • LinkedIn automation is a separate paid add-on rather than bundled into core plans.
  • Data enrichment is billed separately via a token system, adding cost complexity.
  • Higher-volume Ultra tier pricing jumps sharply compared to mid-tier plans.
  • Interface and feature sprawl across many bundled tools can feel less focused than single-purpose competitors.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Snov.io

Free
  • TrialFree
    • 50 credits
    • 100 recipients
    • 1 warm-up slot
  • Starter$39/month
    • 1,000 credits
    • 5,000 recipients
    • 3 warm-up slots
  • Pro S$99/month
    • 5,000 credits
    • 25,000 recipients
    • Unlimited warm-ups
  • Ultra$738/month
    • 200,000+ credits
    • 400,000+ recipients
    • Unlimited team seats

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Snov.io if

  • You need email finder and verifier.
  • You want to start without paying.
  • You work on web, api.
  • You also want outreach automation.
Snov.io review

Questions people ask

Is Apollo.io or Snov.io better?
Neither clearly leads. Apollo.io starts at Free and Snov.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Snov.io?
Apollo.io starts at Free and Snov.io at Free.
Does Apollo.io or Snov.io run on more platforms?
Apollo.io runs on Web. Snov.io runs on web, api.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Snov.io is typically brought in for.
What can Apollo.io do that Snov.io cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Snov.io covers Email finder and verifier, Outreach automation, Email warm-up, Built-in CRM.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Snov.io: What does Snov.io cost?

Snov.io's paid plans start at $39/month for Starter (1,000 credits), rising through Pro tiers up to $738/month for Ultra (200,000+ credits), with a custom Ultra tier for larger volumes and a 25% discount for annual billing.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Snov.io: Is there a free plan, and what are its limits?

Snov.io offers a 7-day free trial with 50 credits, 100 recipients, and one email warm-up slot, giving access to all features at reduced volume.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Snov.io: What does Snov.io integrate with?

Snov.io integrates with HubSpot, Pipedrive, Clay, Zapier, Make, Calendly and n8n, and also supports MCP servers for AI tool connections.

Source
Share

Related pages

More on Apollo.io

More on Snov.io

Keep looking

Other head to heads