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CRM · head to head

Apollo.io vs Apptivo

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • They diverge on capability: Apollo.io covers Contact database, Apptivo covers CRM core.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apollo.io and Apptivo actually diverge.

Attributes where Apollo.io and Apptivo differ
AttributeApollo.ioApptivo
Starting priceFreeOn request
Pricing modelsubscriptionPer user per month
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded2020Unknown

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Apptivo
  • Contact database management for sales teamsnot Apptivo
  • Email outreach and workflow automationnot Apptivo

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Apollo.io
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Apollo.io
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Apollo.io
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Questions people ask

Is Apollo.io or Apptivo better?
Neither clearly leads. Apollo.io starts at Free and Apptivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Apptivo?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Apptivo.
Does Apollo.io or Apptivo run on more platforms?
Apollo.io runs on Web. Apptivo runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Apptivo is typically brought in for.
What can Apollo.io do that Apptivo cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Apptivo covers CRM core, Invoicing and estimates, Project management, Field service.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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Related pages

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