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Software · head to head

Apollo.io vs Cloze

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Cloze logo

Cloze

Software

Relationship management for professionals

From
$50/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • They diverge on capability: Apollo.io covers Contact database, Cloze covers Contact management.

Where they differ

Only the attributes on which Apollo.io and Cloze actually diverge.

Attributes where Apollo.io and Cloze differ
AttributeApollo.ioCloze
Starting priceFree$50/month
Free tierYesNo
PlatformsWebWeb, Ios, Android
Founded20202012

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Cloze

  • Contact management
  • Communication history
  • Relationship insights
  • Task management
  • Integration aggregation
  • LinkedIn
  • Twitter
  • Phone

Both cover

  • Outlook
  • Gmail
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Cloze
  • Prospect researchnot Cloze
  • Sales automationnot Cloze

Cloze

  • CRM that builds contact records automatically from email and calendarnot Apollo.io
  • Tracking relationships and follow ups without manual data entrynot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Cloze

  • Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
  • Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
  • Lead routing, sub team hierarchies and enterprise controls are Platinum only
  • Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
  • The concierge service is an add on at $20 per user per month with a $500 monthly minimum
  • Every published rate assumes annual billing

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Cloze

$50/month
  • Professional$50/month
    • Contact management
    • Communication history
    • Insights
  • Team$100/month
    • Everything in Professional
    • Team collaboration
    • Advanced analytics

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Cloze if

  • You need contact management.
  • You work on Web, Ios, Android.
  • You also want communication history.
Cloze review

Questions people ask

Is Apollo.io or Cloze better?
Neither clearly leads. Apollo.io starts at Free and Cloze at $50/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Cloze?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $50/month for Cloze.
Does Apollo.io or Cloze run on more platforms?
Apollo.io runs on Web. Cloze runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Cloze starts at $50/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Cloze is typically brought in for.
What can Apollo.io do that Cloze cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Cloze covers Contact management, Communication history, Relationship insights, Task management. Both handle Outlook, Gmail, GDPR, Cloud deployment.
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Related pages

More on Apollo.io

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