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CRM & Sales · head to head

Apollo.io vs Nimble

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
N

Nimble

CRM & Sales

Social CRM for teams

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Nimble nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage
  • They diverge on capability: Apollo.io covers Contact database, Nimble covers Contact management.

Where they differ

Only the attributes on which Apollo.io and Nimble actually diverge.

Attributes where Apollo.io and Nimble differ
AttributeApollo.ioNimble
Starting priceFree$19/month
Free tierYesNo
CategoryCRM & SalesUnknown
Founded20202010

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Nimble

  • Contact management
  • Social media integration
  • Pipeline management
  • Task management
  • Email integration
  • Activity timeline
  • LinkedIn
  • Twitter

Both cover

  • Gmail
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Nimble
  • Prospect researchnot Nimble
  • Sales automationnot Nimble

Nimble

  • Social sellingnot Apollo.io
  • Relationship managementnot Apollo.io
  • Lead trackingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Nimble

  • Nimble Business plan as captured 30 December 2023 was $24.90/user/month annually ($29.90 monthly), capped at 25,000 contact records and 2GB storage per user, with $10/month add-ons for extra 10,000 contacts or extra 10GB storage

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Nimble

$19/month
  • Essentials$19/month
    • Contact management
    • Social integration
  • Plus$39/month
    • Everything in Essentials
    • Pipeline management
    • Task tracking
  • Pro$59/month
    • Everything in Plus
    • Advanced reporting
    • Custom fields

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Nimble if

  • You need contact management.
  • You also want social media integration.
Nimble review

Questions people ask

Is Apollo.io or Nimble better?
Neither clearly leads. Apollo.io starts at Free and Nimble at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Nimble?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $19/month for Nimble.
Does Apollo.io or Nimble run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Nimble starts at $19/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Nimble is typically brought in for.
What can Apollo.io do that Nimble cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Nimble covers Contact management, Social media integration, Pipeline management, Task management. Both handle Gmail, Slack, GDPR, Cloud deployment.
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Related pages

More on Apollo.io

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