CRM & Sales · pricing
Apollo.io pricing
Apollo.io publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
- Entry price
- Free, then $49/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Yes
Apollo.io plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Free | Free | 2 | Entry tier |
| Starter | $49/month | 3 | +$49/month, 3 more features |
| Professional | $149/month | 3 | +$100/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Free
FreeThe entry tier. It covers basic contact search, limited searches.
Starter
$49/monthOver Free, this tier adds:
- Everything in Free
- Advanced search
- Email finder
Professional
$149/monthOver Starter, this tier adds:
- Everything in Starter
- Automation
- Advanced analytics
Where Apollo.io stops being free
Free, Free
- Basic contact search
- Limited searches
Starter, $49/month
The first thing you pay for:
- Everything in Free
- Advanced search
- Email finder
What the product covers
The full Apollo.io feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Core
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
Integrations
- Salesforce
- HubSpot
- Outlook
- Gmail
- Slack
Security
- SOC2
- GDPR
Deployment
- Cloud deployment
Platform
- Web support
Localization
- English language support
People bring Apollo.io in for lead generation, prospect research, sales automation. If that is not the job you are buying for, the alternatives to Apollo.io are worth a look before you commit to a tier.
How that compares in CRM & Sales
Across the 4 crm & sales tools in this directory that publish a starting price, the median entry point is $29/month. Apollo.io starts at $49/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Apollo.io (this page) | Free, then $49/month | subscription | - | |
| Clay | On request | quote | - | vs Apollo.io |
| Capsule | $19/month | subscription | - | vs Apollo.io |
| Agile CRM | Free, then $9/month | subscription | - | vs Apollo.io |
| Bitrix24 | Free, then $39/month | subscription | - | vs Apollo.io |
| Capsule CRM | Free | freemium | - | vs Apollo.io |
| Affinity | $49/month | subscription | - | vs Apollo.io |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Apollo.io badges page.
Before you pay for Apollo.io
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between Free and $149/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Apollo.io runs on web, and is published by Apollo of San Francisco, CA. The full record is on the Apollo.io review, and the rest of the category is under best crm & sales tools.
Apollo.io pricing questions
- How much does Apollo.io cost?
- Apollo.io publishes 3 tiers, from Free for Free up to $149/month for Professional. The entry tier costs nothing.
- Does Apollo.io have a free plan?
- Yes. The Free tier costs nothing and covers basic contact search, limited searches. Paying starts at $49/month for Starter.
- What is the difference between Free and Starter on Apollo.io?
- Starter costs $49/month against Free, and adds everything in free, advanced search, email finder.
- Is the Professional plan on Apollo.io worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in starter, automation, advanced analytics. It costs $149/month against $49/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Apollo.io expensive for a crm & sales tool?
- It starts above the middle of its category. Across the 4 crm & sales tools in this directory that publish a starting price, the median entry point is $29/month; Apollo.io starts at $49/month.
- Which crm & sales tools can I use without paying?
- 3 of the 7 crm & sales tools listed alongside Apollo.io have a free tier: Agile CRM, Bitrix24, Capsule CRM.
- What am I actually paying for with Apollo.io?
- The record lists 16 features across 6 areas: core, integrations, security, deployment, platform, localization. In practice it is brought in for lead generation, prospect research, sales automation.
- Does Apollo.io charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Apollo.io prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Apollo.io against before paying?
- The closest crm & sales tools in this directory are Clay, Capsule, Agile CRM, Bitrix24. Each has a side-by-side comparison with Apollo.io covering price, platforms and features.