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Software · head to head

Apollo.io vs Lusha

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Lusha logo

Lusha

Software

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
  • They diverge on capability: Apollo.io covers Email finder, Lusha covers Email search.

Where they differ

Only the attributes on which Apollo.io and Lusha actually diverge.

Attributes where Apollo.io and Lusha differ
AttributeApollo.ioLusha
Founded20202016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Slack
  • SOC2

Only in Lusha

  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • LinkedIn

Both cover

  • Contact database
  • Salesforce
  • HubSpot
  • Outlook
  • Gmail
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generation
  • Prospect researchnot Lusha
  • Sales automationnot Lusha

Lusha

  • Lead generation
  • Contact researchnot Apollo.io
  • Email verificationnot Apollo.io

Both are used for lead generation, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Which should you pick?

Choose Apollo.io if

  • You need email finder.
  • You want to start without paying.
  • You also want lead search.
Apollo.io review

Choose Lusha if

  • You need email search.
  • You want to start without paying.
  • You also want company intelligence.
Lusha review

Questions people ask

Is Apollo.io or Lusha better?
Neither clearly leads. Apollo.io starts at Free and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Lusha?
Apollo.io starts at Free and Lusha at Free.
Does Apollo.io or Lusha run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, prospect research and sales automation are not what Lusha is typically brought in for.
What can Apollo.io do that Lusha cannot?
Apollo.io covers Email finder, Lead search, Automation, Engagement tracking. Lusha covers Email search, Company intelligence, Email verification, Chrome extension. Both handle Contact database, Salesforce, HubSpot, Outlook.
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Related pages

More on Apollo.io

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