Softwr

Software · head to head

Apollo.io vs Outreach

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Outreach logo

Outreach

Software

Sales execution platform for revenue teams

From
$100/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Outreach pricing not transparent, requiring custom quotes for most implementations
  • They diverge on capability: Apollo.io covers Contact database, Outreach covers Sales engagement.

Where they differ

Only the attributes on which Apollo.io and Outreach actually diverge.

Attributes where Apollo.io and Outreach differ
AttributeApollo.ioOutreach
Starting priceFree$100/month
Free tierYesNo
Founded20202014

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • HubSpot
  • Outlook

Only in Outreach

  • Sales engagement
  • Conversation intelligence
  • Revenue intelligence
  • Pipeline management
  • Analytics & reporting
  • Microsoft Dynamics
  • LinkedIn
  • Zoom

Both cover

  • Salesforce
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Outreach
  • Prospect researchnot Outreach
  • Sales automationnot Outreach

Outreach

  • Sales outreachnot Apollo.io
  • Pipeline managementnot Apollo.io
  • Revenue forecastingnot Apollo.io
  • Team performancenot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Outreach

  • Pricing not transparent, requiring custom quotes for most implementations
  • Complex setup requiring deep Salesforce configuration and customization
  • Primarily designed for enterprise SDR and sales teams, less suitable for small businesses

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Outreach

$100/month
  • Standard$100/month
    • Email sequencing
    • Task management
    • Basic analytics
  • ProfessionalFree
    • All Standard features
    • Conversation intelligence
    • Advanced analytics
  • EnterpriseFree
    • All Professional features
    • Revenue intelligence
    • Custom integrations

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Outreach if

  • You need sales engagement.
  • You also want conversation intelligence.
Outreach review

Questions people ask

Is Apollo.io or Outreach better?
Neither clearly leads. Apollo.io starts at Free and Outreach at $100/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Outreach?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $100/month for Outreach.
Does Apollo.io or Outreach run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Outreach starts at $100/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Outreach is typically brought in for.
What can Apollo.io do that Outreach cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Outreach covers Sales engagement, Conversation intelligence, Revenue intelligence, Pipeline management. Both handle Salesforce, Slack, Web support.

Answered from the vendors’ own pages

Outreach: What channels does Outreach support for sales engagement?

Outreach enables outreach across email, phone calls, SMS, and social media with multi-channel sequencing and automated cadences.

Source
Outreach: Does Outreach integrate with Salesforce?

Yes, Outreach deeply integrates with Salesforce to automatically log emails, calls, and tasks back to CRM records, keeping both platforms synchronized.

Source
Outreach: Can Outreach sync with calendar systems?

Yes, Outreach syncs calendar events to Salesforce as Events records, supporting two-way synchronization between Outreach meetings and Salesforce Events.

Source
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Apollo.io

More on Outreach

Keep looking

Other head to heads