Software · head to head
Affinity vs Mixmax
Affinity
Software
Relationship intelligence platform for professionals
- From
- $49/month
- Rated
- -
The short version
- Only Mixmax has a free tier, so it costs nothing to try first.
- Each has a real cost: Affinity built specifically for private capital firms, so it is not a general purpose CRM; Mixmax free plan severely limits email tracking to 20 emails per month
- They diverge on capability: Affinity covers Contact management, Mixmax covers Email tracking.
Where they differ
Only the attributes on which Affinity and Mixmax actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Affinity
- Contact management
- Deal tracking
- Intelligence engine
- Relationship mapping
- Integration aggregation
- Outlook
- Crunchbase
Only in Mixmax
- Email tracking
- Meeting scheduling
- Email sequences
- Templates
- Mail merge
- Salesforce
- HubSpot
- Pipedrive
Both cover
- Gmail
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Affinity
- Deal sourcing and pipeline management for venture capital and private equitynot Mixmax
- Automatic capture of email and meeting activity into relationship recordsnot Mixmax
- Finding warm introductions through existing relationship networksnot Mixmax
- Investor relations and fundraising trackingnot Mixmax
- Portfolio company support and reportingnot Mixmax
Mixmax
- Email outreachnot Affinity
- Meeting schedulingnot Affinity
- Follow-up automationnot Affinity
- Sales trackingnot Affinity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Affinity
- Built specifically for private capital firms, so it is not a general purpose CRM
- Pricing is not published and requires a demo
Mixmax
- Free plan severely limits email tracking to 20 emails per month
- Download tracking in Outlook only works through web app, not desktop
- Tracking indicators not supported for Outlook desktop users
- Limited integration with email clients beyond Gmail
Pricing, plan by plan
Affinity
$49/month- Pro$49/month
- Contact management
- Deal tracking
- Intelligence
- Enterprise$undefined/month
- Everything in Pro
- Advanced customization
- Dedicated support
Mixmax
Free- FreeFree
- Email tracking (100/mo)
- Basic scheduling
- Email templates
- SMB$34/month
- Unlimited tracking
- Sequences
- Mail merge
- Growth$65/month
- All SMB features
- Automation rules
- Dialer
- EnterpriseFree
- All Growth features
- Admin controls
- SSO
Which should you pick?
Choose Mixmax if
- You need email tracking.
- You want to start without paying.
- You work on Web, Gmail.
- You also want meeting scheduling.
Questions people ask
- Is Affinity or Mixmax better?
- Neither clearly leads. Affinity starts at $49/month and Mixmax at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Affinity or Mixmax?
- Mixmax has a free tier; the other does not. Paid plans start at $49/month for Affinity and Free for Mixmax.
- Does Affinity or Mixmax run on more platforms?
- Affinity runs on Web. Mixmax runs on Web, Gmail.
- Can I use Mixmax for free?
- Yes. Mixmax has a free tier, so you can try it without paying. Affinity starts at $49/month.
- What is Affinity best used for?
- Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Mixmax is typically brought in for.
- What can Affinity do that Mixmax cannot?
- Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Both handle Gmail, Web support.
Answered from the vendors’ own pages
Mixmax: Does Mixmax integrate with Gmail?
Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.
SourceMixmax: What email tracking does Mixmax provide?
Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.
SourceMixmax: What does Mixmax cost?
Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.
Source