Softwr

CRM · head to head

Affinity vs Mixmax

Affinity logo

Affinity

CRM

Relationship intelligence platform for professionals

From
$2000/year
Rated
-
Full reviewWebsite
Mixmax logo

Mixmax

CRM

Email productivity and sales engagement platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Mixmax has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affinity enterprise tier requires custom quote, pricing not transparent; Mixmax free plan severely limits email tracking to 20 emails per month
  • They diverge on capability: Affinity covers Contact management, Mixmax covers Email tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affinity and Mixmax actually diverge.

Attributes where Affinity and Mixmax differ
AttributeAffinityMixmax
Starting price$2000/yearFree
Free tierNoYes
PlatformsWebWeb, Gmail
Founded20132014

Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affinity

  • Contact management
  • Deal tracking
  • Intelligence engine
  • Relationship mapping
  • Integration aggregation
  • Outlook
  • LinkedIn
  • Crunchbase

Only in Mixmax

  • Email tracking
  • Meeting scheduling
  • Email sequences
  • Templates
  • Mail merge
  • Salesforce
  • HubSpot
  • Pipedrive

Both cover

  • Gmail
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affinity

  • Deal sourcing and pipeline management for venture capital and private equitynot Mixmax
  • Automatic capture of email and meeting activity into relationship recordsnot Mixmax
  • Finding warm introductions through existing relationship networksnot Mixmax
  • Investor relations and fundraising trackingnot Mixmax
  • Portfolio company support and reportingnot Mixmax

Mixmax

  • Email outreachnot Affinity
  • Meeting schedulingnot Affinity
  • Follow-up automationnot Affinity
  • Sales trackingnot Affinity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affinity

  • Enterprise tier requires custom quote, pricing not transparent
  • Scale tier API calls capped at 100000 per month
  • All plans charge per user annually

Mixmax

  • Free plan severely limits email tracking to 20 emails per month
  • Download tracking in Outlook only works through web app, not desktop
  • Tracking indicators not supported for Outlook desktop users
  • Limited integration with email clients beyond Gmail

Pricing, plan by plan

Affinity

$2000/year
  • Essential$2000/year
    • Activity capture (email and calendar)
    • Relationship scoring and interaction history
    • Deal pipeline tracking
  • Scale$2300/year
    • Automatic meeting capture (Notetaker)
    • AI Chat conversational access
    • Affinity Ascend agent platform
  • Advanced$2700/year
    • Third-party data enrichment (PitchBook, Dealroom, Crunchbase)
    • Company growth insights
    • Packaged integrations (Slack, Salesforce, Box)
  • Enterprise$null/year
    • Fund-level permissions
    • Enterprise SSO
    • Custom data retention

Mixmax

Free
  • FreeFree
    • Email tracking (100/mo)
    • Basic scheduling
    • Email templates
  • SMB$34/month
    • Unlimited tracking
    • Sequences
    • Mail merge
  • Growth$65/month
    • All SMB features
    • Automation rules
    • Dialer
  • EnterpriseFree
    • All Growth features
    • Admin controls
    • SSO

Which should you pick?

Choose Affinity if

  • You need contact management.
  • You also want deal tracking.
Affinity review

Choose Mixmax if

  • You need email tracking.
  • You want to start without paying.
  • You work on Web, Gmail.
  • You also want meeting scheduling.
Mixmax review

Questions people ask

Is Affinity or Mixmax better?
Neither clearly leads. Affinity starts at $2000/year and Mixmax at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affinity or Mixmax?
Mixmax has a free tier; the other does not. Paid plans start at $2000/year for Affinity and Free for Mixmax.
Does Affinity or Mixmax run on more platforms?
Affinity runs on Web. Mixmax runs on Web, Gmail.
Can I use Mixmax for free?
Yes. Mixmax has a free tier, so you can try it without paying. Affinity starts at $2000/year.
What is Affinity best used for?
Affinity is most often used for deal sourcing and pipeline management for venture capital and private equity, automatic capture of email and meeting activity into relationship records, finding warm introductions through existing relationship networks, investor relations and fundraising tracking. Of those, deal sourcing and pipeline management for venture capital and private equity and automatic capture of email and meeting activity into relationship records are not what Mixmax is typically brought in for.
What can Affinity do that Mixmax cannot?
Affinity covers Contact management, Deal tracking, Intelligence engine, Relationship mapping. Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Both handle Gmail, Web support.

Answered from the vendors’ own pages

Affinity: How much does Affinity CRM cost per user?

Affinity CRM pricing starts at 2000 USD per user per year for the Essential plan, 2300 USD for Scale, and 2700 USD for Advanced. Enterprise tier requires custom pricing.

Source
Mixmax: Does Mixmax integrate with Gmail?

Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.

Source
Affinity: What is the API call limit on Affinity's Scale tier?

The Scale and Advanced tiers provide 100000 API calls per month. Enterprise tier customers receive unlimited API access.

Source
Mixmax: What email tracking does Mixmax provide?

Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.

Source
Affinity: Which Affinity tier includes Notetaker and MCP integration?

The Scale tier (2300 USD per user per year) includes automatic meeting capture via Notetaker and Model Context Protocol server integration for AI tool connections.

Source
Mixmax: What does Mixmax cost?

Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.

Source
Affinity: When does Affinity offer Enterprise SSO capabilities?

Enterprise SSO (single sign-on) capability is included only in the Enterprise tier, which requires custom pricing and is designed for established firms with multi-fund complexity.

Source
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