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Software · head to head

Apollo.io vs Mixmax

Apollo.io logo

Apollo.io

Software

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Mixmax logo

Mixmax

Software

Email productivity and sales engagement platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Mixmax free plan severely limits email tracking to 20 emails per month
  • They diverge on capability: Apollo.io covers Contact database, Mixmax covers Email tracking.

Where they differ

Only the attributes on which Apollo.io and Mixmax actually diverge.

Attributes where Apollo.io and Mixmax differ
AttributeApollo.ioMixmax
PlatformsWebWeb, Gmail
Founded20202014

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Outlook
  • SOC2

Only in Mixmax

  • Email tracking
  • Meeting scheduling
  • Email sequences
  • Templates
  • Mail merge
  • Pipedrive
  • SOC 2 Type II
  • GDPR compliant

Both cover

  • Salesforce
  • HubSpot
  • Gmail
  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Mixmax
  • Prospect researchnot Mixmax
  • Sales automationnot Mixmax

Mixmax

  • Email outreachnot Apollo.io
  • Meeting schedulingnot Apollo.io
  • Follow-up automationnot Apollo.io
  • Sales trackingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Mixmax

  • Free plan severely limits email tracking to 20 emails per month
  • Download tracking in Outlook only works through web app, not desktop
  • Tracking indicators not supported for Outlook desktop users
  • Limited integration with email clients beyond Gmail

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Mixmax

Free
  • FreeFree
    • Email tracking (100/mo)
    • Basic scheduling
    • Email templates
  • SMB$34/month
    • Unlimited tracking
    • Sequences
    • Mail merge
  • Growth$65/month
    • All SMB features
    • Automation rules
    • Dialer
  • EnterpriseFree
    • All Growth features
    • Admin controls
    • SSO

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Mixmax if

  • You need email tracking.
  • You want to start without paying.
  • You work on Web, Gmail.
  • You also want meeting scheduling.
Mixmax review

Questions people ask

Is Apollo.io or Mixmax better?
Neither clearly leads. Apollo.io starts at Free and Mixmax at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Mixmax?
Apollo.io starts at Free and Mixmax at Free.
Does Apollo.io or Mixmax run on more platforms?
Apollo.io runs on Web. Mixmax runs on Web, Gmail.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Mixmax is typically brought in for.
What can Apollo.io do that Mixmax cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Mixmax covers Email tracking, Meeting scheduling, Email sequences, Templates. Both handle Salesforce, HubSpot, Gmail, Slack.

Answered from the vendors’ own pages

Mixmax: Does Mixmax integrate with Gmail?

Yes. Mixmax is a Chrome extension that integrates directly with Gmail and Google Workspace. It adds email tracking, templates, meeting scheduling, and workflow automation features directly into Gmail.

Source
Mixmax: What email tracking does Mixmax provide?

Mixmax tracks email opens, clicks, and downloads in real time. The free plan includes tracking for up to 20 emails per month, while paid plans offer unlimited tracking across all emails.

Source
Mixmax: What does Mixmax cost?

Mixmax offers a free plan with limited tracking (20 emails/month) and basic features. Paid plans include Inbox Copilot, Engagement Copilot, and Mixmax Suite with unlimited tracking and advanced automation.

Source
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Related pages

More on Apollo.io

More on Mixmax

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