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CRM · head to head

Apollo.io vs Bigin

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Bigin logo

Bigin

CRM

Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Bigin the plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • They diverge on capability: Apollo.io covers Contact database, Bigin covers Multiple pipelines.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apollo.io and Bigin actually diverge.

Attributes where Apollo.io and Bigin differ
AttributeApollo.ioBigin
Pricing modelsubscriptionPer user per month
PlatformsWebWeb, iOS, Android, macOS, watchOS
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Bigin

  • Multiple pipelines
  • Teampipes
  • Built-in telephony
  • Email integration
  • Workflow automation
  • Mobile apps
  • Zoho ecosystem
  • Free onboarding

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot Bigin
  • Contact database management for sales teamsnot Bigin
  • Email outreach and workflow automationnot Bigin

Bigin

  • A five-person sales team wants a real CRM for under 50 US dollars a month total and will never use the territory management or forecasting depth in Zoho CRM.not Apollo.io
  • A business already running Zoho Books or Zoho Mail wants a CRM in the same account with native links rather than a bridged third-party tool.not Apollo.io
  • A services firm wants to run client onboarding and delivery as pipelines alongside sales, which is what Teampipes exists for, without buying a separate project tool.not Apollo.io
  • A buyer evaluating Zoho CRM Standard should price Bigin first, because for straightforward pipeline selling it is roughly a third of the cost on the same platform.not Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Bigin

  • The plan limits are the product boundary, not a soft guideline: three pipelines on Express and thirty automations will constrain any business with more than a couple of distinct sale types, and the only fix is to pay up a tier.
  • Outgrowing Bigin means migrating to Zoho CRM, a different product with different objects and configuration, so the cheap start becomes a project later rather than a plan upgrade.
  • The free plan is one user with 500 records and no automation, which makes it a trial rather than a usable free tier of the kind Zoho CRM competitors offer.
  • Reporting and analytics are basic compared with Zoho CRM, with no serious forecasting, territory management or custom module building, so sales operations functions have nothing to work with.
  • Zoho runs two overlapping CRMs and has an obvious incentive to keep Bigin limited, so features that would make it a genuine competitor to Zoho CRM are unlikely to arrive however much customers ask.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Bigin

Free
  • FreeFree
    • One user only
    • 500 records
    • One pipeline
  • Express$7/month
    • Three pipelines
    • 50,000 records
    • 30 workflow automations
  • Premier$12/month
    • Five pipelines
    • 100,000 records
    • 50 workflow automations
  • Bigin 360$18/month
    • Fifteen pipelines
    • One million records
    • 100 workflow automations

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Bigin if

  • You need multiple pipelines.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, watchOS.
  • You also want teampipes.
Bigin review

Questions people ask

Is Apollo.io or Bigin better?
Neither clearly leads. Apollo.io starts at Free and Bigin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Bigin?
Apollo.io starts at Free and Bigin at Free.
Does Apollo.io or Bigin run on more platforms?
Apollo.io runs on Web. Bigin runs on Web, iOS, Android, macOS, watchOS.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what Bigin is typically brought in for.
What can Apollo.io do that Bigin cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Bigin covers Multiple pipelines, Teampipes, Built-in telephony, Email integration.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
Bigin: Is Bigin the same as Zoho CRM?

No. It is a separate, cheaper product on its own domain with its own pricing, aimed at small businesses, and it is deliberately capped so it does not compete with Zoho CRM.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
Bigin: How much cheaper is it?

Express is 7 US dollars per user per month annually against Zoho CRM Standard at a higher rate, and the gap widens against the upper Zoho CRM tiers.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
Bigin: What happens when I outgrow the pipeline limits?

You move up a Bigin tier to five or fifteen pipelines, and beyond that you migrate to Zoho CRM, which is a data and configuration migration rather than a switch.

Bigin: Is the free plan usable?

Only for one person with a very small contact list. It is one user, 500 records, one pipeline and no automation.

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Related pages

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