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Apollo.io

Revenue intelligence platform

As of 30 August 2026, Apollo.io has a free plan and paid plans start at $49/month. Apollo. Softwr lists it under CRM. Apollo.io is made by Apollo, launched in 2020, available on Web.

Overview

What Apollo.io does

Apollo.io is a comprehensive revenue intelligence platform that provides sales teams with access to verified contact data, email finder, and engagement tools to identify and reach prospects.

What people use it for

  • Sales prospecting and lead generation
  • Contact database management for sales teams
  • Email outreach and workflow automation

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Apollo.io.

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Cross-shopped

What people choose instead of Apollo.io

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Apollo.io costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Free

Free

  • Basic contact search
  • Limited searches

Starter

$49 /mo

  • Everything in Free
  • Advanced search
  • Email finder

Professional

$149 /mo

  • Everything in Starter
  • Automation
  • Advanced analytics

Capabilities

Features

  • Contact database

  • Email finder

  • Lead search

  • Automation

  • Engagement tracking

  • Reporting

  • Salesforce

    Integration with Salesforce

  • HubSpot

    Integration with HubSpot

  • Outlook

    Integration with Outlook

  • Gmail

    Integration with Gmail

  • Slack

    Integration with Slack

  • SOC2

    SOC2 security feature

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source

Behind it

Who makes Apollo.io

Company
Apollo
Based in
San Francisco, CA
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Where to go from Apollo.io

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Softwr does not host reviews and shows no star rating for Apollo.io, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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