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CRM & Sales · head to head

Apollo.io vs Ontraport

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Ontraport logo

Ontraport

CRM & Sales

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: Apollo.io covers Contact database, Ontraport covers Contact management.

Where they differ

Only the attributes on which Apollo.io and Ontraport actually diverge.

Attributes where Apollo.io and Ontraport differ
AttributeApollo.ioOntraport
Starting priceFree$24/month
Free tierYesNo
Founded20202009

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Engagement tracking
  • Salesforce
  • HubSpot
  • Outlook
  • Gmail

Only in Ontraport

  • Contact management
  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Landing pages
  • Zapier
  • Stripe

Both cover

  • Automation
  • Reporting
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Ontraport
  • Prospect researchnot Ontraport
  • Sales automationnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot Apollo.io
  • Managing contacts, pages and email sequences in one platformnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Ontraport if

  • You need contact management.
  • You also want sales pipeline.
Ontraport review

Questions people ask

Is Apollo.io or Ontraport better?
Neither clearly leads. Apollo.io starts at Free and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Ontraport?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and $24/month for Ontraport.
Does Apollo.io or Ontraport run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Ontraport starts at $24/month.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Ontraport is typically brought in for.
What can Apollo.io do that Ontraport cannot?
Apollo.io covers Contact database, Email finder, Lead search, Engagement tracking. Ontraport covers Contact management, Sales pipeline, Email marketing, Marketing automation. Both handle Automation, Reporting, Slack, GDPR.
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Related pages

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