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CRM & Sales · head to head

Clay vs Lusha

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Lusha logo

Lusha

CRM & Sales

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Lusha has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
  • They diverge on capability: Clay covers Data enrichment, Lusha covers Contact database.

Where they differ

Only the attributes on which Clay and Lusha actually diverge.

Attributes where Clay and Lusha differ
AttributeClayLusha
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
Founded20212016

Identical on both: platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Zapier
  • Slack

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • LinkedIn
  • Gmail

Both cover

  • Salesforce
  • HubSpot
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Lusha
  • Building automated outbound research and outreach workflowsnot Lusha

Lusha

  • Lead generationnot Clay
  • Contact researchnot Clay
  • Email verificationnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.
Clay review

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Questions people ask

Is Clay or Lusha better?
Neither clearly leads. Clay starts at On request and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Lusha?
Lusha has a free tier; the other does not. Paid plans start at On request for Clay and Free for Lusha.
Does Clay or Lusha run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Lusha for free?
Yes. Lusha has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Lusha is typically brought in for.
What can Clay do that Lusha cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Salesforce, HubSpot, GDPR, Cloud deployment.
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