CRM & Sales · head to head
Cloze vs Lusha
The short version
- Only Lusha has a free tier, so it costs nothing to try first.
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
- They diverge on capability: Cloze covers Contact management, Lusha covers Contact database.
Where they differ
Only the attributes on which Cloze and Lusha actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Phone
- Ios support
Only in Lusha
- Contact database
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- Salesforce
- HubSpot
Both cover
- Gmail
- Outlook
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot Lusha
- Tracking relationships and follow ups without manual data entrynot Lusha
Lusha
- Lead generationnot Cloze
- Contact researchnot Cloze
- Email verificationnot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Which should you pick?
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Choose Lusha if
- You need contact database.
- You want to start without paying.
- You also want email search.
Questions people ask
- Is Cloze or Lusha better?
- Neither clearly leads. Cloze starts at $50/month and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or Lusha?
- Lusha has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Lusha.
- Does Cloze or Lusha run on more platforms?
- Cloze runs on Web, Ios, Android. Lusha runs on Web.
- Can I use Lusha for free?
- Yes. Lusha has a free tier, so you can try it without paying. Cloze starts at $50/month.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Lusha is typically brought in for.
- What can Cloze do that Lusha cannot?
- Cloze covers Contact management, Communication history, Relationship insights, Task management. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Gmail, Outlook, LinkedIn, GDPR.