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CRM · head to head

Capsule CRM vs Clay

Capsule CRM logo

Capsule CRM

CRM

The customer relationship management CRM

From
Free
Rated
-
Full reviewWebsite
Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Capsule CRM free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline; Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Capsule CRM and Clay actually diverge.

Attributes where Capsule CRM and Clay differ
AttributeCapsule CRMClay
Pricing modelfreemiumsubscription
FoundedUnknown2021

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Capsule CRM

Nothing recorded that Clay does not also cover.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Capsule CRM

  • Centralizing customer data for salesnot Clay
  • Tracking sales pipeline and conversionnot Clay
  • Managing project delivery with kanban boardsnot Clay
  • Automating task workflows for teamsnot Clay

Clay

  • Data enrichment and intelligencenot Capsule CRM
  • Growth campaign automationnot Capsule CRM
  • CRM workflow integrationnot Capsule CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Capsule CRM

  • Free plan caps at 250 contacts and a maximum of 2 users, with only 1 sales pipeline
  • Starter plan, the cheapest paid tier, still caps at 30,000 contacts before requiring an upgrade to Growth (60,000) or Advanced (120,000)
  • Ultimate tier, aimed at teams of 5 or more users, has no published price and requires contacting sales
  • Marketing features are not included in any core plan; the Transpond marketing add-on costs an additional $11/month minimum on top of the CRM price

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pricing, plan by plan

Capsule CRM

Free

No published plan breakdown. See the Capsule CRM review.

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Which should you pick?

Choose Capsule CRM if

  • You want to start without paying.
Capsule CRM review

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Questions people ask

Is Capsule CRM or Clay better?
Neither clearly leads. Capsule CRM starts at Free and Clay at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Capsule CRM or Clay?
Capsule CRM starts at Free and Clay at Free.
Does Capsule CRM or Clay run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Capsule CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is Capsule CRM best used for?
Capsule CRM is most often used for centralizing customer data for sales, tracking sales pipeline and conversion, managing project delivery with kanban boards, automating task workflows for teams. Of those, centralizing customer data for sales and tracking sales pipeline and conversion are not what Clay is typically brought in for.
What can Capsule CRM do that Clay cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration.

Answered from the vendors’ own pages

Capsule CRM: How much does Capsule CRM cost?

Capsule CRM pricing is per-user, per-month with annual billing discounts up to 15%. Specific dollar amounts are not published on the pricing page; contact sales for exact pricing for Starter, Growth, and Advanced plans.

Source
Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Capsule CRM: Does Capsule CRM offer a free tier?

Yes, Capsule CRM offers a free plan for up to 2 users with 250 contacts, 5 custom fields, 1 sales pipeline, and basic features. A 14-day free trial with no card required is also available for paid plans.

Source
Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Capsule CRM: What contact limit does each paid plan include?

Starter plan includes 30,000 contacts, Growth plan includes 60,000 contacts, Advanced plan includes 120,000 contacts, and Ultimate includes custom limits.

Source
Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Capsule CRM: Are there add-on costs beyond the base plan?

Yes, Capsule CRM offers a Marketing Add-on starting at $11/month that includes email campaigns, social posting, and lead capture forms.

Source
Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
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