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CRM · head to head

Clay vs Daylite

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
Daylite logo

Daylite

CRM

CRM and project management built exclusively for Mac, iPhone and iPad

From
$15/month
Rated
-
Full reviewWebsite

The short version

  • Only Clay has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Daylite it is Apple-only. There is no Windows client, so a single team member on a Windows machine, or a client-facing contractor who is not on a Mac, makes the product unworkable for the whole organisation.
  • They diverge on capability: Clay covers Data enrichment, Daylite covers Native Apple apps.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Clay and Daylite actually diverge.

Attributes where Clay and Daylite differ
AttributeClayDaylite
Starting priceFree$15/month
Pricing modelsubscriptionPer user per month
Free tierYesNo
PlatformsWebmacOS, iOS, iPadOS
Founded2021Unknown

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Daylite

  • Native Apple apps
  • Apple Mail Assistant
  • Projects as first-class objects
  • Pipelines
  • Linked records
  • Smart lists
  • Offline working
  • Delegation

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot Daylite
  • Growth campaign automationnot Daylite
  • CRM workflow integrationnot Daylite

Daylite

  • An all-Mac law firm or architecture practice wants a CRM that behaves like Mac software and files emails from Apple Mail rather than forcing everyone into a browser tab.not Clay
  • A consultancy needs client relationships and delivery projects in one system, where the project is a real record with its own tasks and meetings rather than a custom object bolted onto a deal.not Clay
  • A team works frequently without connectivity, on site or in transit, and needs a CRM with a genuine local data store rather than a web app that degrades to nothing offline.not Clay
  • A small business already standardised on Apple hardware wants to avoid paying for a CRM whose Mac experience is an afterthought.not Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Daylite

  • It is Apple-only. There is no Windows client, so a single team member on a Windows machine, or a client-facing contractor who is not on a Mac, makes the product unworkable for the whole organisation.
  • The web experience is secondary to the native apps, so remote access from a borrowed or non-Apple computer is limited in a way buyers used to browser CRMs do not anticipate.
  • It has no built-in marketing automation, email campaigns or lead scoring, so anything beyond one-to-one email means a separate tool and a Zapier connection.
  • Plan caps are hard rather than advisory: Leap is a single user with 500 contacts, and crossing twenty users forces you from Growth to Scale, which is a 50 per cent increase in the per-user rate for capacity you may not need.
  • Third-party integrations are thin compared with HubSpot or Pipedrive, and much of what does exist runs through Zapier, so accounting, telephony and support connections are indirect and add their own subscription cost.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

Daylite

$15/month
  • Leap$15/month
    • One user only
    • 500 contacts
    • One email integration
  • Growth$30/month
    • Up to 20 users
    • 25,000 contacts
    • Three email integrations per user
  • Scale$45/month
    • Up to 100 users
    • 250,000 contacts
    • Ten email integrations per user
  • Custom$undefined/month
    • For teams of ten or more with specific requirements
    • Quoted on application

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose Daylite if

  • You need native apple apps.
  • You work on macOS, iOS, iPadOS.
  • You also want apple mail assistant.
Daylite review

Questions people ask

Is Clay or Daylite better?
Neither clearly leads. Clay starts at Free and Daylite at $15/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Daylite?
Clay has a free tier; the other does not. Paid plans start at Free for Clay and $15/month for Daylite.
Does Clay or Daylite run on more platforms?
Clay runs on Web. Daylite runs on macOS, iOS, iPadOS.
Can I use Clay for free?
Yes. Clay has a free tier, so you can try it without paying. Daylite starts at $15/month.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Daylite is typically brought in for.
What can Clay do that Daylite cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Daylite covers Native Apple apps, Apple Mail Assistant, Projects as first-class objects, Pipelines.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
Daylite: Does Daylite run on Windows?

No. It is macOS, iPadOS and iOS only. This is the single most common reason buyers rule it out.

Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
Daylite: Is there a web version?

There is browser access, but the product is designed around the native Mac app and the web view is not a full replacement.

Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
Daylite: What does it cost?

Leap is 15 US dollars a month for one user billed annually, Growth 30 per user and Scale 45 per user, rising to 20, 40 and 60 on monthly billing.

Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
Daylite: Does it work offline?

Yes. The Mac app keeps a local store and syncs through Marketcircle Cloud when a connection returns.

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