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CRM & Sales · head to head

Clay vs Folk

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Folk logo

Folk

All industries

The CRM that works for you, not the other way around

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Folk no native mobile app, only works through mobile browser which is not optimized for phones
  • They diverge on capability: Clay covers Data enrichment, Folk covers Email tracking.

Where they differ

Only the attributes on which Clay and Folk actually diverge.

Attributes where Clay and Folk differ
AttributeClayFolk
Starting priceOn requestFree
Pricing modelquoteUnknown
Free tierNoYes
CategoryCRM & SalesAll industries
Founded20212020

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Slack
  • English language support

Only in Folk

  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters
  • Gmail

Both cover

  • Contact management
  • Zapier
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Folk
  • Building automated outbound research and outreach workflowsnot Folk

Folk

  • Contact managementnot Clay
  • Sales outreachnot Clay
  • Networkingnot Clay
  • Recruitmentnot Clay
  • Investor relationsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose Folk if

  • You need email tracking.
  • You want to start without paying.
  • You also want mail merge.
Folk review

Questions people ask

Is Clay or Folk better?
Neither clearly leads. Clay starts at On request and Folk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Folk?
Folk has a free tier; the other does not. Paid plans start at On request for Clay and Free for Folk.
Does Clay or Folk run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Folk is typically brought in for.
What can Clay do that Folk cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. Folk covers Email tracking, Mail merge, Chrome extension, Tags & groups. Both handle Contact management, Zapier, GDPR, Cloud deployment.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source
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Related pages

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