Softwr

CRM & Sales · head to head

Clay vs Pipedrive

Clay logo

Clay

CRM & Sales

Data platform for sales teams

From
On request
Rated
-
Pipedrive logo

Pipedrive

All industries

The CRM that sales teams love to use

From
On request
Rated
-

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Pipedrive email account connectivity restricted to maximum of five email accounts per user
  • They diverge on capability: Clay covers Data enrichment, Pipedrive covers Visual pipeline.

Where they differ

Only the attributes on which Clay and Pipedrive actually diverge.

Attributes where Clay and Pipedrive differ
AttributeClayPipedrive
Pricing modelquotesubscription
PlatformsWebWeb, iOS, Android
CategoryCRM & SalesAll industries
Founded20212010

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in Pipedrive

  • Visual pipeline
  • Deal tracking
  • Activity reminders
  • Email integration
  • Mobile apps
  • Reporting
  • Goal tracking
  • Lead management

Both cover

  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Pipedrive
  • Building automated outbound research and outreach workflowsnot Pipedrive

Pipedrive

  • Sales pipeline management with kanban-style dashboardsnot Clay
  • Multi-channel communication with email and calendar syncnot Clay
  • Sales automation for small to mid-market teamsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Pipedrive

  • Email account connectivity restricted to maximum of five email accounts per user

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Pipedrive

On request

No published plan breakdown. See the Pipedrive review.

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want contact management.

Choose Pipedrive if

  • You need visual pipeline.
  • You work on Web, iOS, Android.
  • You also want deal tracking.

Questions people ask

Is Clay or Pipedrive better?
Neither clearly leads. Clay starts at On request and Pipedrive at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Pipedrive?
Clay starts at On request and Pipedrive at On request.
Does Clay or Pipedrive run on more platforms?
Clay runs on Web. Pipedrive runs on Web, iOS, Android.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Pipedrive is typically brought in for.
What can Clay do that Pipedrive cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. Pipedrive covers Visual pipeline, Deal tracking, Activity reminders, Email integration. Both handle Slack, GDPR.

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