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HubSpot vs Lusha

HubSpot logo

HubSpot

Software

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite
Lusha logo

Lusha

Software

B2B contact and company intelligence

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
  • They diverge on capability: HubSpot covers CRM, Lusha covers Contact database.

Where they differ

Only the attributes on which HubSpot and Lusha actually diverge.

Attributes where HubSpot and Lusha differ
AttributeHubSpotLusha
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile, CloudWeb
Founded20062016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Only in Lusha

  • Contact database
  • Email search
  • Company intelligence
  • Email verification
  • Chrome extension
  • Integrations
  • HubSpot
  • LinkedIn

Both cover

  • Gmail
  • Outlook
  • Salesforce
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

  • Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Lusha
  • Organisations requiring integration with 2,000+ third-party applicationsnot Lusha
  • Teams leveraging AI agents for prospecting, service automation, and data analysisnot Lusha

Lusha

  • Lead generationnot HubSpot
  • Contact researchnot HubSpot
  • Email verificationnot HubSpot

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Lusha

  • Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Lusha

Free
  • FreeFree
    • Limited searches
    • Basic contact info
  • Professional$99/month
    • Everything in Free
    • Advanced search
    • Email verification
  • Business$299/month
    • Everything in Professional
    • Advanced analytics
    • API access

Which should you pick?

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Choose Lusha if

  • You need contact database.
  • You want to start without paying.
  • You also want email search.
Lusha review

Questions people ask

Is HubSpot or Lusha better?
Neither clearly leads. HubSpot starts at Free and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Lusha?
HubSpot starts at Free and Lusha at Free.
Does HubSpot or Lusha run on more platforms?
HubSpot runs on Web, Mobile, Cloud. Lusha runs on Web.
Can I use HubSpot for free?
Both have a free tier, so you can try either at no cost before committing.
What is HubSpot best used for?
HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Lusha is typically brought in for.
What can HubSpot do that Lusha cannot?
HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle Gmail, Outlook, Salesforce, GDPR.
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