CRM · alternatives
Alternatives to Clay
24 crm tools sit alongside Clay in this directory. Below is what separates each from Clay on the figures we hold, price, model, tier count and rating, and a direct comparison for every one.
- Alternatives listed
- 24
- With a free tier
- 11
- Cheaper to start
- 15
- Clay starts at
- Free, then $167/month
Why people look past Clay
Only what the record supports. Each point below is a figure on the Clay entry measured against the tools listed beside it.
It costs more than the category median
Clay starts at $167/month. Across the 18 crm tools listed beside it that publish a price, the median entry point is $36.5/month.
Cost climbs steeply across the tiers
Clay publishes 4 tiers, from Free up to On request. Teams that outgrow the entry plan can find the next rung a large step, the Clay pricing page breaks each one down.
What each alternative does differently
Ordered by the aggregated rating on each catalogue entry. Differences are drawn from price, pricing model, tier count and rating, the fields the category listing carries. For a feature-level difference, follow the head-to-head link on each card: those pages read both full records.
Sales execution platform for revenue teams
- No free tier, where Clay has one.
- Starts $67 a month cheaper, at $100/month.
- 3 tiers to Clay's 4.
Revenue intelligence platform
- No free tier, where Clay has one.
- Starts $1433 a user-per-year dearer, at $1600/user-per-year.
The CRM that sales teams love to use
- No free tier, where Clay has one.
Sales enablement and content management platform
- No free tier, where Clay has one.
Zoho pipeline CRM for small businesses, priced well below Zoho CRM itself
- Starts $160 a month cheaper, at $7/month.
- Sold on a Per user per month model rather than subscription.
Faster workspace over Salesforce for sales reps to update pipeline, take notes and manage deals
- Starts $148 a month cheaper, at $19/month.
- Sold on a Per user per month model rather than subscription.
Every Clay alternative at a glance
A dash means the catalogue entry carries no figure, not that the answer is nothing.
| Tool | Entry price | Model | Tiers | Head to head |
|---|---|---|---|---|
| Clay (this page) | Free, then $167/month | Subscription | 4 | |
| OutreachSales execution platform for revenue teams | $100/month | Subscription | 3 | vs Clay |
| GongRevenue intelligence platform | $1600/user-per-year | - | - | vs Clay |
| PipedriveThe CRM that sales teams love to use | On request | Subscription | - | vs Clay |
| SeismicSales enablement and content management platform | On request | - | - | vs Clay |
| Bigin | Free, then $7/month | Per user per month | 4 | vs Clay |
| Scratchpad | Free, then $19/month | Per user per month | 4 | vs Clay |
| Krayin | Free | Open source, no licence fee | 2 | vs Clay |
| EspoCRM | Free, then $15/month | Per user per month | 4 | vs Clay |
| Kylas | Free, then 12999/month | Flat rate per month, unlimited users | 3 | vs Clay |
| SuiteCRM | Free, then £50/month | Open source, no licence fee | 4 | vs Clay |
| Twenty | Free, then $9/month | - | 3 | vs Clay |
| Snov.io | Free, then $39/month | Freemium | 5 | vs Clay |
| Seamless.AI | Free | Freemium | 3 | vs Clay |
| Reply.io | Free, then $49/month | Subscription | 4 | vs Clay |
| Hunter | Free, then $34/month | Freemium | 5 | vs Clay |
| Corefactors AI CRM | 899/month | Per user per month | 4 | vs Clay |
| Daylite | $15/month | Per user per month | 4 | vs Clay |
| Apptivo | On request | Per user per month | 4 | vs Clay |
| Salesflare | $29/month | Per user per month | 3 | vs Clay |
| OnePageCRM | $9.95/month | Per user per month | 3 | vs Clay |
| Solid Performers | On request | Per user per month | 6 | vs Clay |
| Woodpecker | $7/month | Usage-based | 1 | vs Clay |
| UpLead | $74/month | Subscription | 3 | vs Clay |
| lemlist | $55/month | Subscription | 3 | vs Clay |
Ratings are aggregated from third-party sources and imported with each catalogue entry; Softwr hosts no reviews of these products. How each figure is used is set out on the Clay badges page.
Cheaper ways to solve the same problem
Free to start (11)
These publish a tier that costs nothing, so they can be evaluated before any money changes hands.
Cheaper than Clay (15)
Entry price under Clay's $167/month. The record does not say what unit that price is charged in, so confirm per-seat versus flat rate before comparing budgets.
What you would be giving up
Clay is most often brought in for data enrichment and intelligence, growth campaign automation, crm workflow integration. Anything replacing it has to cover the ones you actually depend on, and a cheaper tool that misses one of them is not cheaper.
Two things this page cannot settle. It compares on price, model, tier count and rating, because those are the fields the category listing carries, feature-level differences need both full records, which is what the head-to-head pages load. And the ratings are third-party aggregates imported with each entry rather than reviews written here, so a 0.2 difference between two tools is noise rather than a finding.
If Clay is broadly right and the question is cost, the Clay pricing breakdown covers every tier and what each one adds. If you want the whole field rather than a shortlist, the CRM category lists everything the directory holds, and best crm tools ranks them.
Clay runs on web. Platform coverage is not carried on the category listing for the alternatives, so it is one more thing to check on each head-to-head page rather than here.
Questions about Clay alternatives
- What are the main alternatives to Clay?
- 24 other crm tools are listed in this directory, led by Outreach, Gong, Pipedrive, Seismic. They are ordered by the aggregated rating on each catalogue entry, not by any Softwr ranking.
- What is the best free alternative to Clay?
- 11 of the alternatives listed here can be used without paying: Bigin, Scratchpad, Krayin, EspoCRM, Kylas.
- Is there a cheaper alternative to Clay?
- Yes. 15 of the alternatives below start under Clay's $167/month: Outreach at $100/month, Bigin at Free, then $7/month, Scratchpad at Free, then $19/month, EspoCRM at Free, then $15/month.
- Why do people look for an alternative to Clay?
- On the figures on record, 2 things stand out: it costs more than the category median; cost climbs steeply across the tiers. Each is set out with the numbers behind it above.
- What would I give up by switching from Clay?
- Clay is most often brought in for data enrichment and intelligence, growth campaign automation, crm workflow integration. Anything you replace it with has to cover the ones you actually rely on, the side-by-side comparisons linked from each alternative below put the two feature records against each other.
- Is there an open-source alternative to Clay?
- None of the crm tools listed here are recorded as open source. That is what the licence field on each entry says, and the field is not always filled in, so it is worth checking directly for any tool you are serious about.
- How were these Clay alternatives chosen?
- They are the tools filed in the same category, CRM, ordered by the aggregated rating on each entry. There is no editorial shortlist, and nothing on this page is paid: no sponsored placement runs on alternatives pages and the order cannot be bought. Softwr has not used these products.
- Where can I compare Clay against one of these directly?
- Every alternative below has a side-by-side page against Clay covering price, platforms, features and what each one is used for. Those pages read the full record for both products rather than the summary shown here.
- Does this list cover every crm tool?
- No. It covers what this directory holds in the CRM category, 24 tools beside Clay. The category page lists the rest of the catalogue as it grows.