How much does Clay cost?

Clay publishes 4 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.

What is the difference between Free and Launch on Clay?

Launch costs $167/month against Free, and adds 15000 actions per month, 3000 data credits per month, phone enrichment, job change signals.

Is the Enterprise plan on Clay worth it?

That depends entirely on whether you need what it adds, which on the published record is unlimited capabilities across most features, sso, role-based access control, dedicated growth strategist support. It costs On request against $167/month for Launch. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.

Which crm tools can I use without paying?

3 of the 8 crm tools listed alongside Clay have a free tier: Kylas, Bigin, Scratchpad.

What am I actually paying for with Clay?

The record lists 13 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for data enrichment and intelligence, growth campaign automation, crm workflow integration.

Does Clay charge per user?

The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.

Are these Clay prices current?

They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.

What should I compare Clay against before paying?

The closest crm tools in this directory are Kylas, Bigin, Apptivo, Scratchpad. Each has a side-by-side comparison with Clay covering price, platforms and features.

CRM · pricing

Clay pricing

Clay publishes 4 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.

As of 30 August 2026, Clay pricing is free, then $167/month across 4 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.

Entry price: Free, then $167/month
Model: Subscription
Tiers: 4
Free tier: Yes

Clay plans, side by side

Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.

Clay pricing tiers
Plan	Price	Features listed	Step up from the tier below
Free	Free	4	Entry tier
Launch	$167/month	5	+$167/month, 5 more features
Growth	$446/month	5	+$279/month, 5 more features
Enterprise	On request	5	Priced on request

What each tier adds

The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.

Free

The entry tier. It covers 500 actions per month, 100 data credits per month, unlimited seats, unlimited tables (200 rows max per table).

Launch

$167/month

Over Free, this tier adds:

15000 actions per month
3000 data credits per month
Phone enrichment
Job change signals
Email integrations

Growth

$446/month

Over Launch, this tier adds:

40000 actions per month
6000 data credits per month
CRM sync
API integrations
Ad audience pushes

Enterprise

On request

Over Growth, this tier adds:

Unlimited capabilities across most features
SSO
Role-based access control
Dedicated growth strategist support
Annual commitment required

Where Clay stops being free

Free, Free

500 actions per month
100 data credits per month
Unlimited seats
Unlimited tables (200 rows max per table)

Launch, $167/month

The first thing you pay for:

15000 actions per month
3000 data credits per month
Phone enrichment
Job change signals
Email integrations

What the product covers

The full Clay feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.

Other

Data enrichment
Contact management
Workflow automation
Integration
API access

Integrations

Salesforce
HubSpot
Zapier
Slack

Security

GDPR

Deployment

Cloud deployment

Platform

Web support

Localization

English language support

People bring Clay in for data enrichment and intelligence, growth campaign automation, crm workflow integration. If that is not the job you are buying for, the alternatives to Clay are worth a look before you commit to a tier.

How that compares in CRM

Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month. Clay starts at $167/month, which puts it above the middle of its category.

Clay entry price against other CRM tools
Tool	Entry price	Model	Rated	Head to head
Clay (this page)	Free, then $167/month	subscription	-
Kylas	Free, then 12999/month	Flat rate per month, unlimited users	-	vs Clay
Bigin	Free, then $7/month	Per user per month	-	vs Clay
Apptivo	On request	Per user per month	-	vs Clay
Scratchpad	Free, then $19/month	Per user per month	-	vs Clay
OnePageCRM	$9.95/month	Per user per month	-	vs Clay
Salesflare	$29/month	Per user per month	-	vs Clay

Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Clay badges page.

Before you pay for Clay

Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.

What it can tell you is the shape of the ladder: 4 tiers between Free and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.

Clay runs on web, and is published by Clay of San Francisco, CA. The full record is on the Clay review, and the rest of the category is under best crm tools.

Clay pricing on the vendor's own site

Clay pricing questions

How much does Clay cost?: Clay publishes 4 tiers, from Free for Free up to On request for Enterprise. The entry tier costs nothing.
Does Clay have a free plan?: Yes. The Free tier costs nothing and covers 500 actions per month, 100 data credits per month, unlimited seats. Paying starts at $167/month for Launch.
What is the difference between Free and Launch on Clay?: Launch costs $167/month against Free, and adds 15000 actions per month, 3000 data credits per month, phone enrichment, job change signals.
Is the Enterprise plan on Clay worth it?: That depends entirely on whether you need what it adds, which on the published record is unlimited capabilities across most features, sso, role-based access control, dedicated growth strategist support. It costs On request against $167/month for Launch. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
Is Clay expensive for a crm tool?: It starts above the middle of its category. Across the 6 crm tools in this directory that publish a starting price, the median entry point is $24/month; Clay starts at $167/month.
Which crm tools can I use without paying?: 3 of the 8 crm tools listed alongside Clay have a free tier: Kylas, Bigin, Scratchpad.
What am I actually paying for with Clay?: The record lists 13 features across 6 areas: other, integrations, security, deployment, platform, localization. In practice it is brought in for data enrichment and intelligence, growth campaign automation, crm workflow integration.
Does Clay charge per user?: The record carries a price and a billing period for each of its 4 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
Are these Clay prices current?: They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
What should I compare Clay against before paying?: The closest crm tools in this directory are Kylas, Bigin, Apptivo, Scratchpad. Each has a side-by-side comparison with Clay covering price, platforms and features.