Is Clay or Twenty better?

Neither clearly leads. Clay starts at Free and Twenty at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Clay or Twenty?

Clay starts at Free and Twenty at Free.

Does Clay or Twenty run on more platforms?

Clay runs on Web. Twenty runs on Web, Self-hosted.

What is Clay best used for?

Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Twenty is typically brought in for.

What can Clay do that Twenty cannot?

Clay covers Data enrichment, Contact management, Workflow automation, Integration. Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration.

CRM · head to head

Clay vs Twenty

Clay

CRM

Data platform for sales teams

From: Free
Rated: -

Full review Website

Twenty

CRM

Open-source CRM platform for technical teams at AI speed

From: Free
Rated: -

Full review Website

The short version

Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms
They diverge on capability: Clay covers Data enrichment, Twenty covers Open-Source Framework.

Where they differ

Only the attributes on which Clay and Twenty actually diverge.

Attributes where Clay and Twenty differ
Attribute	Clay	Twenty
Pricing model	subscription	Unknown
Platforms	Web	Web, Self-hosted
Founded	2021	Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

Data enrichment
Contact management
Workflow automation
Integration
API access
Salesforce
HubSpot
Zapier

Only in Twenty

Open-Source Framework
Custom Database Objects
Multiple View Types
AI Integration
Workflow Engine
Data Migration
API Access
Multi-Language Support

What people use each for

The jobs each tool is most often brought in to do.

Clay

Data enrichment and intelligencenot Twenty
Growth campaign automationnot Twenty
CRM workflow integrationnot Twenty

Twenty

Building custom CRM solutions for complex business processesnot Clay
Migrating from Salesforce or HubSpot while maintaining data ownershipnot Clay
Technical teams needing TypeScript-based customizationnot Clay
Organizations requiring self-hosted or air-gapped deploymentsnot Clay
Enterprises combining CRM with AI-powered workflowsnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
The free plan allows 500 actions, 100 data credits and 200 rows per table
The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Twenty

Requires technical expertise to customize and maintain compared to no-code CRM platforms
Self-hosting increases operational overhead and infrastructure costs
Limited ecosystem of pre-built integrations compared to Salesforce
Smaller community and third-party extension library than established CRMs
Enterprise plan requires custom negotiation with no transparent pricing

Pricing, plan by plan

Clay

Free

FreeFree
- 500 actions per month
- 100 data credits per month
- Unlimited seats
Launch$167/month
- 15000 actions per month
- 3000 data credits per month
- Phone enrichment
Growth$446/month
- 40000 actions per month
- 6000 data credits per month
- CRM sync
Enterprise$null/custom
- Unlimited capabilities across most features
- SSO
- Role-based access control

Twenty

Free

Pro$9/month
- Full customization
- Custom apps
- AI Agents
Organization$19/month
- Everything in Pro
- Row-level permissions
- SAML and OIDC SSO
Enterprise$null/year
- Everything in Organization
- Single-tenant isolation
- IP allow-listing

Which should you pick?

Choose Clay if

You need data enrichment.
You want to start without paying.
You also want contact management.

Clay review

Choose Twenty if

You need open-source framework.
You want to start without paying.
You work on Web, Self-hosted.
You also want custom database objects.

Twenty review

Questions people ask

Is Clay or Twenty better?: Neither clearly leads. Clay starts at Free and Twenty at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Twenty?: Clay starts at Free and Twenty at Free.
Does Clay or Twenty run on more platforms?: Clay runs on Web. Twenty runs on Web, Self-hosted.
Can I use Clay for free?: Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?: Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what Twenty is typically brought in for.
What can Clay do that Twenty cannot?: Clay covers Data enrichment, Contact management, Workflow automation, Integration. Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source

Twenty: Is Twenty free or paid?

Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.

Source

Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source

Twenty: Can I migrate data from Salesforce or HubSpot?

Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.

Source

Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source

Twenty: What programming languages does Twenty support?

Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.

Source

Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source

Twenty: How long does enterprise deployment take?

Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.

Source

Clay vs Twenty

Clay

Twenty

The short version

Where they differ

What each one covers

Only in Clay

Only in Twenty

What people use each for

Clay

Twenty

Where each one falls short

Clay

Twenty

Pricing, plan by plan

Clay

Twenty

Which should you pick?

Choose Clay if

Choose Twenty if

Questions people ask

Answered from the vendors’ own pages

Related pages

More on Clay

More on Twenty

Keep looking

Other head to heads