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Software · head to head

Clay vs Salesforce

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Salesforce logo

Salesforce

Software

World's #1 CRM

From
$25/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Salesforce sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually
  • They diverge on capability: Clay covers Data enrichment, Salesforce covers Opportunity management.

Where they differ

Only the attributes on which Clay and Salesforce actually diverge.

Attributes where Clay and Salesforce differ
AttributeClaySalesforce
Starting priceOn request$25/month
Pricing modelquotesubscription
PlatformsWebWeb, Ios, Android, Api
Founded20211999

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier
  • GDPR
  • Cloud deployment

Only in Salesforce

  • Opportunity management
  • Lead management
  • Reports & dashboards
  • Email integration
  • Mobile access
  • AppExchange
  • Microsoft 365
  • Google Workspace

Both cover

  • Contact management
  • Workflow automation
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Salesforce
  • Building automated outbound research and outreach workflowsnot Salesforce

Salesforce

  • Sales managementnot Clay
  • Customer servicenot Clay
  • Marketing automationnot Clay
  • Lead generationnot Clay
  • Analytics & reportingnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Salesforce

  • Sales Cloud tiers as captured 2 January 2024: Starter Suite $25/user/month, Professional $80/user/month, Enterprise $165/user/month, all USD billed annually

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Salesforce

$25/month
  • Essentials$25/month
    • Account & contact management
    • Opportunity tracking
    • Lead management
  • Professional$80/month
    • Everything in Essentials
    • Complete CRM
    • Lead scoring
  • Enterprise$165/month
    • Everything in Professional
    • Workflow automation
    • Advanced analytics
  • Unlimited$330/month
    • Everything in Enterprise
    • Unlimited customizations
    • 24/7 support

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want integration.
Clay review

Choose Salesforce if

  • You need opportunity management.
  • You work on Web, Ios, Android, Api.
  • You also want lead management.
Salesforce review

Questions people ask

Is Clay or Salesforce better?
Neither clearly leads. Clay starts at On request and Salesforce at $25/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Salesforce?
Clay starts at On request and Salesforce at $25/month.
Does Clay or Salesforce run on more platforms?
Clay runs on Web. Salesforce runs on Web, Ios, Android, Api.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Salesforce is typically brought in for.
What can Clay do that Salesforce cannot?
Clay covers Data enrichment, Integration, API access, Salesforce. Salesforce covers Opportunity management, Lead management, Reports & dashboards, Email integration. Both handle Contact management, Workflow automation, Slack.
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