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Software · head to head

Clay vs Zoho CRM

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Zoho CRM logo

Zoho CRM

Software

The world's favorite CRM

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Zoho CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Zoho CRM free tier limited to 3 users only
  • They diverge on capability: Clay covers Data enrichment, Zoho CRM covers Lead management.

Where they differ

Only the attributes on which Clay and Zoho CRM actually diverge.

Attributes where Clay and Zoho CRM differ
AttributeClayZoho CRM
Starting priceOn requestFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
Founded20211996

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Cloud deployment
  • Web support

Only in Zoho CRM

  • Lead management
  • Deal tracking
  • Sales automation
  • Analytics
  • Mobile CRM
  • Email marketing
  • AI assistant (Zia)
  • G Suite

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Zoho CRM
  • Building automated outbound research and outreach workflowsnot Zoho CRM

Zoho CRM

  • Sales automationnot Clay
  • Lead managementnot Clay
  • Customer supportnot Clay
  • Marketing automationnot Clay
  • Analytics & reportingnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Zoho CRM

  • Free tier limited to 3 users only
  • Steep pricing when scaling beyond 10 users
  • Limited offline capabilities compared to some competitors
  • Setup and configuration can require significant customization

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Zoho CRM

Free
  • FreeFree
    • Up to 3 users
    • Basic modules
    • Standard dashboards
  • Standard$14/month
    • Sales forecasting
    • Custom dashboards
    • Workflow automation
  • Professional$23/month
    • Inventory management
    • AI predictions
    • Advanced customization
  • Enterprise$40/month
    • Zia AI assistant
    • Multi-currency
    • Advanced analytics

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose Zoho CRM if

  • You need lead management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want deal tracking.
Zoho CRM review

Questions people ask

Is Clay or Zoho CRM better?
Neither clearly leads. Clay starts at On request and Zoho CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Zoho CRM?
Zoho CRM has a free tier; the other does not. Paid plans start at On request for Clay and Free for Zoho CRM.
Does Clay or Zoho CRM run on more platforms?
Clay runs on Web. Zoho CRM runs on Web, Ios, Android, Api.
Can I use Zoho CRM for free?
Yes. Zoho CRM has a free tier, so you can try it without paying. Clay starts at On request.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Zoho CRM is typically brought in for.
What can Clay do that Zoho CRM cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. Zoho CRM covers Lead management, Deal tracking, Sales automation, Analytics. Both handle Contact management, Zapier, Slack, GDPR.

Answered from the vendors’ own pages

Zoho CRM: Does Zoho CRM have a free tier?

Yes. Zoho CRM offers a free plan for up to 3 users that includes core CRM functionality like lead, contact, and account management, basic workflow automation, and customizable dashboards.

Source
Zoho CRM: What does Zoho CRM cost for a paid plan?

Zoho CRM pricing ranges from $14 per user per month for the Standard plan up to $52 per user per month for the Ultimate plan when billed annually. Most sales teams use the Professional plan around $23/user/month or Enterprise at $40/user/month.

Source
Zoho CRM: Is Zoho CRM independent or owned by another company?

Zoho CRM is part of Zoho Corporation, which is independent and bootstrapped. The parent company was founded in 1996 as AdventNet, rebranded to Zoho in 2009, and has never accepted external venture funding.

Source
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