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Software · head to head

Clay vs Ontraport

Clay logo

Clay

Software

Data platform for sales teams

From
On request
Rated
-
Full reviewWebsite
Ontraport logo

Ontraport

Software

All-in-one CRM and marketing automation

From
$24/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; Ontraport no plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • They diverge on capability: Clay covers Data enrichment, Ontraport covers Sales pipeline.

Where they differ

Only the attributes on which Clay and Ontraport actually diverge.

Attributes where Clay and Ontraport differ
AttributeClayOntraport
Starting priceOn request$24/month
Pricing modelquotesubscription
Founded20212009

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot

Only in Ontraport

  • Sales pipeline
  • Email marketing
  • Marketing automation
  • Automation
  • Reporting
  • Landing pages
  • Stripe

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Enriching prospect lists from multiple data providers in one tablenot Ontraport
  • Building automated outbound research and outreach workflowsnot Ontraport

Ontraport

  • CRM with marketing automation and campaign buildingnot Clay
  • Managing contacts, pages and email sequences in one platformnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

Ontraport

  • No plan name, monthly price, contact band, user count or email send limit is published on the pricing page
  • Reaching a figure requires a trial signup or a sales conversation
  • The two months free saving requires annual billing

Pricing, plan by plan

Clay

On request
  • Pricing upon request$undefined/month
    • Data enrichment
    • Integration
    • Support

Ontraport

$24/month
  • Plus$24/month
    • Contact management
    • Email marketing
  • Pro$79/month
    • Everything in Plus
    • Automation
    • CRM
  • Pro+$149/month
    • Everything in Pro
    • Advanced features
    • API access

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You also want workflow automation.
Clay review

Choose Ontraport if

  • You need sales pipeline.
  • You also want email marketing.
Ontraport review

Questions people ask

Is Clay or Ontraport better?
Neither clearly leads. Clay starts at On request and Ontraport at $24/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or Ontraport?
Clay starts at On request and Ontraport at $24/month.
Does Clay or Ontraport run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Clay best used for?
Clay is most often used for enriching prospect lists from multiple data providers in one table, building automated outbound research and outreach workflows. Of those, enriching prospect lists from multiple data providers in one table and building automated outbound research and outreach workflows are not what Ontraport is typically brought in for.
What can Clay do that Ontraport cannot?
Clay covers Data enrichment, Workflow automation, Integration, API access. Ontraport covers Sales pipeline, Email marketing, Marketing automation, Automation. Both handle Contact management, Zapier, Slack, GDPR.
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