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CRM · head to head

Clay vs SuiteCRM

Clay logo

Clay

CRM

Data platform for sales teams

From
Free
Rated
-
Full reviewWebsite
SuiteCRM logo

SuiteCRM

CRM

Open source fork of SugarCRM with no per user licence fee, sold as hosting and support

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Clay two separate meters run at once, actions and data credits, and a plan can exhaust either independently; SuiteCRM the interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • They diverge on capability: Clay covers Data enrichment, SuiteCRM covers Studio module builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Clay and SuiteCRM actually diverge.

Attributes where Clay and SuiteCRM differ
AttributeClaySuiteCRM
Pricing modelsubscriptionOpen source, no licence fee
PlatformsWebWeb, Linux, Self-hosted, iOS, Android
Founded2021Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Clay

  • Data enrichment
  • Contact management
  • Workflow automation
  • Integration
  • API access
  • Salesforce
  • HubSpot
  • Zapier

Only in SuiteCRM

  • Studio module builder
  • Workflow engine
  • Opportunity and quote management
  • Case management
  • Campaign module
  • Reporting engine
  • Security groups
  • REST API

What people use each for

The jobs each tool is most often brought in to do.

Clay

  • Data enrichment and intelligencenot SuiteCRM
  • Growth campaign automationnot SuiteCRM
  • CRM workflow integrationnot SuiteCRM

SuiteCRM

  • An organisation with two hundred occasional CRM users where per seat pricing from Salesforce or HubSpot would dominate the budgetnot Clay
  • A public sector body or regulated firm that must host customer data on infrastructure it controlsnot Clay
  • A company that needs custom modules modelling its own objects and wants to build them in Studio rather than pay for platform licencesnot Clay
  • A business that wants open source economics but whose procurement requires a warranty, which SuiteASSURED suppliesnot Clay

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Clay

  • Two separate meters run at once, actions and data credits, and a plan can exhaust either independently
  • Data credit overage is sold at a 30% premium over the plan rate, so exceeding the allowance costs more per unit than planning for it
  • The free plan allows 500 actions, 100 data credits and 200 rows per table
  • The entry paid plan starts at $167 a month, and both paid prices are starting figures rather than fixed
  • The free plan cannot buy overage at all, so hitting the limit stops work rather than billing for it

SuiteCRM

  • The interface still carries SugarCRM conventions from over a decade ago, and sales teams used to modern CRMs frequently resist adoption, which is the most common reason SuiteCRM projects fail rather than any technical limit.
  • Zero licence fee does not mean zero cost: hosting, ten hours of annual support and a quick start implementation together run into thousands of pounds before anyone has configured a pipeline.
  • The integration marketplace is small compared with Salesforce or HubSpot, so common connections to marketing, telephony and finance tools are often paid third party add-ons or custom builds.
  • Upgrades between major versions can break customisations made outside Studio, so heavily customised instances tend to lag behind current releases and accumulate security debt.
  • Native email marketing and campaign functionality is basic next to a dedicated tool, so most deployments end up paying for a separate marketing platform and syncing it, undoing part of the cost saving.

Pricing, plan by plan

Clay

Free
  • FreeFree
    • 500 actions per month
    • 100 data credits per month
    • Unlimited seats
  • Launch$167/month
    • 15000 actions per month
    • 3000 data credits per month
    • Phone enrichment
  • Growth$446/month
    • 40000 actions per month
    • 6000 data credits per month
    • CRM sync
  • Enterprise$null/custom
    • Unlimited capabilities across most features
    • SSO
    • Role-based access control

SuiteCRM

Free
  • Self-hostedFree
    • GPL licensed with no per user fee at any user count
    • All core CRM modules included
    • You provide hosting, upgrades and support
  • Managed hosting$50/month
    • Hosting, security patching, updates and monitoring
    • Still no per user licence fee
    • Support purchased separately
  • Standard support$1200/year
    • Ten support hours per year
    • Discount available when bought with managed hosting
    • Does not include implementation work
  • SuiteASSURED$3350/year
    • Warranty and legal indemnification over the open source code
    • Priority support and security assurances
    • Aimed at organisations whose procurement rules block unwarranted open source

Which should you pick?

Choose Clay if

  • You need data enrichment.
  • You want to start without paying.
  • You also want contact management.
Clay review

Choose SuiteCRM if

  • You need studio module builder.
  • You want to start without paying.
  • You work on Web, Linux, Self-hosted, iOS, Android.
  • You also want workflow engine.
SuiteCRM review

Questions people ask

Is Clay or SuiteCRM better?
Neither clearly leads. Clay starts at Free and SuiteCRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Clay or SuiteCRM?
Clay starts at Free and SuiteCRM at Free.
Does Clay or SuiteCRM run on more platforms?
Clay runs on Web. SuiteCRM runs on Web, Linux, Self-hosted, iOS, Android.
Can I use Clay for free?
Both have a free tier, so you can try either at no cost before committing.
What is Clay best used for?
Clay is most often used for data enrichment and intelligence, growth campaign automation, crm workflow integration. Of those, data enrichment and intelligence and growth campaign automation are not what SuiteCRM is typically brought in for.
What can Clay do that SuiteCRM cannot?
Clay covers Data enrichment, Contact management, Workflow automation, Integration. SuiteCRM covers Studio module builder, Workflow engine, Opportunity and quote management, Case management.

Answered from the vendors’ own pages

Clay: Can I use Clay for free?

Yes, Clay's free plan includes 500 actions and 100 data credits per month with unlimited seats and tables (200 rows max per table).

Source
SuiteCRM: Is SuiteCRM really free?

The software is, at any user count. SalesAgility charges for managed hosting from about 50 GBP per month, support from about 1,200 GBP per year and SuiteASSURED from about 3,350 GBP per year.

Clay: How much can I save with Clay's annual billing?

Clay offers significant annual discounts: Launch tier drops from $167/month to $54/month, and Growth tier drops from $446/month to $185/month when billed yearly.

Source
SuiteCRM: How does it relate to SugarCRM?

It is a fork of SugarCRM Community Edition, created after SugarCRM discontinued its open source release.

Clay: What happens when I exceed my monthly actions or data credits on Clay?

Actions and data credits cost less than $0.01 each when purchased at scale, with unused data credits rolling over up to 2x monthly allocation on paid plans. Customers can bring their own API keys to avoid data credit costs.

Source
SuiteCRM: Are there per user fees?

No. This is the central commercial argument for it, particularly for organisations with many occasional users.

Clay: Does the Growth plan limit the number of users or team members?

No, Clay's Growth plan supports unlimited seats with 40000 monthly actions, 6000 data credits, and CRM sync, designed for teams with CRM-based workflows and growth campaigns.

Source
SuiteCRM: What is SuiteASSURED?

A paid subscription that adds warranty, indemnification and legal protections on top of the open source licence, for buyers whose procurement rules block unwarranted software.

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