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CRM & Sales · head to head

Agile CRM vs Copper

Agile CRM logo

Agile CRM

CRM & Sales

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
Copper logo

Copper

CRM & Sales

Gmail-native CRM for growth teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.; Copper the Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • They diverge on capability: Agile CRM covers Lead scoring, Copper covers Gmail integration.

Where they differ

Only the attributes on which Agile CRM and Copper actually diverge.

Attributes where Agile CRM and Copper differ
AttributeAgile CRMCopper
Founded20092014

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (CRM & Sales).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Google Drive
  • Mailchimp

Only in Copper

  • Gmail integration
  • Deal tracking
  • Pipeline management
  • Email tracking
  • Automation
  • Gmail
  • Google Calendar
  • SOC2

Both cover

  • Contact management
  • Zapier
  • Slack
  • GDPR
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Sales managementnot Copper
  • Marketing automationnot Copper
  • Customer servicenot Copper

Copper

  • CRM for teams working inside Google Workspacenot Agile CRM
  • Pipeline and deal trackingnot Agile CRM
  • Contact enrichment and activity capturenot Agile CRM
  • Workflow automation on the higher tiersnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.

Copper

  • The Basic plan caps at 2,500 contacts and 25 companies, which is small for a CRM at $23 per user per month
  • Professional at $59 per user per month still caps at 15,000 contacts and 50 companies
  • Workflow automation, bulk email and reporting all require Professional
  • Email sequences, custom reports and multi-currency are Business tier only at $99 per user per month
  • The advertised prices are the annual rates; monthly billing runs from $29 to $134 per user

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Contact management
    • Task management
  • Starter$9/month
    • Everything in Free
    • Email automation
    • Landing pages
  • Business$39/month
    • Everything in Starter
    • Advanced analytics
    • API access

Copper

Free
  • FreeFree
    • Contact management
    • Basic CRM
  • Starter$25/month
    • Everything in Free
    • Pipeline management
  • Professional$75/month
    • Everything in Starter
    • Automation
    • Advanced reporting

Which should you pick?

Choose Agile CRM if

  • You need lead scoring.
  • You want to start without paying.
  • You also want email automation.
Agile CRM review

Choose Copper if

  • You need gmail integration.
  • You want to start without paying.
  • You also want deal tracking.
Copper review

Questions people ask

Is Agile CRM or Copper better?
Neither clearly leads. Agile CRM starts at Free and Copper at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Copper?
Agile CRM starts at Free and Copper at Free.
Does Agile CRM or Copper run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Agile CRM for free?
Both have a free tier, so you can try either at no cost before committing.
What is Agile CRM best used for?
Agile CRM is most often used for sales management, marketing automation, customer service. Of those, sales management and marketing automation are not what Copper is typically brought in for.
What can Agile CRM do that Copper cannot?
Agile CRM covers Lead scoring, Email automation, Marketing automation, Service desk. Copper covers Gmail integration, Deal tracking, Pipeline management, Email tracking. Both handle Contact management, Zapier, Slack, GDPR.
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