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CRM · head to head

Agile CRM vs Apptivo

Agile CRM logo

Agile CRM

CRM

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM limited to 10 free users with basic features only; Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • They diverge on capability: Agile CRM covers Contact management, Apptivo covers CRM core.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Agile CRM and Apptivo actually diverge.

Attributes where Agile CRM and Apptivo differ
AttributeAgile CRMApptivo
Starting priceFreeOn request
Pricing modelsubscriptionPer user per month
Free tierYesNo
PlatformsWebWeb, iOS, Android
Founded2009Unknown

Identical on both: user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Analytics
  • Zapier

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Project management
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Managing customer relationships and contactsnot Apptivo
  • Automating sales workflows and pipeline trackingnot Apptivo
  • Running email marketing campaigns and lead generationnot Apptivo
  • Building helpdesk and customer support systemsnot Apptivo

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Agile CRM
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Agile CRM
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Agile CRM
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • Limited to 10 free users with basic features only
  • Email and phone support included starting at $8.99 tier
  • CRM analytics features require additional per-usage pricing for email counts

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Up to 10 users
    • 1
    • 000 Contacts & Companies
  • Starter$8.99/monthly
    • 10
    • 000 Contacts & Companies
    • 3 Plugins
  • Regular$29.99/monthly
    • 50
    • 000 Contacts & Companies
    • 50+ Plugins/Integrations
  • Enterprise$47.99/monthly
    • Unlimited Contacts & Companies
    • 50+ Plugins
    • Dedicated Account Rep

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Questions people ask

Is Agile CRM or Apptivo better?
Neither clearly leads. Agile CRM starts at Free and Apptivo at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or Apptivo?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and On request for Apptivo.
Does Agile CRM or Apptivo run on more platforms?
Agile CRM runs on Web. Apptivo runs on Web, iOS, Android.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. Apptivo starts at On request.
What is Agile CRM best used for?
Agile CRM is most often used for managing customer relationships and contacts, automating sales workflows and pipeline tracking, running email marketing campaigns and lead generation, building helpdesk and customer support systems. Of those, managing customer relationships and contacts and automating sales workflows and pipeline tracking are not what Apptivo is typically brought in for.
What can Agile CRM do that Apptivo cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Apptivo covers CRM core, Invoicing and estimates, Project management, Field service.

Answered from the vendors’ own pages

Agile CRM: How much does Agile CRM cost?

Agile CRM offers a free plan for up to 10 users with basic CRM, sales, and helpdesk features. Paid plans start at $8.99/user/month for the Starter tier and go up to $47.99/user/month for Enterprise with unlimited contacts and custom features. Source: https://web.archive.org/web/20241226213740/https://www.agilecrm.com/pricing

Source
Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Agile CRM: Can I upgrade or downgrade my plan at any time?

Yes, you can upgrade, downgrade, or cancel your plan at any time directly from Agile CRM's online dashboard, with no penalties or long-term contracts required.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Agile CRM: What is the uptime guarantee for paid plans?

Agile CRM offers a 99.5% uptime guarantee on all paid plans, ensuring your system is available 99.5% of the time. The platform is hosted on Google and Amazon cloud infrastructure for reliability.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

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